2017 Texas A & M University TIAS Faculty Fellow
New Cohort of Outstanding Scholars Named as 2017 AMA Fellows
2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award
2015 AMS/CUTCO-Vector Marketing
Distinguished Marketing Educator Award
2014 iSIG Fellow Award
Dr. V. Kumar is the Editor in Chief of the ‘Journal of Marketing’ (JM)
2013 Regents’ Professor
2013 Chang Jiang Scholar Award
2012 Legends in Marketing
2012 Paul D. Converse Award
2012 Gary L. Lilien ISMS-MSI Practice Prize
2010 DMEF Robert B. Clarke Outstanding Educator Award
2009 AMA Retailing SIG Lifetime Contributions Award
2009 AMA Marketing Research SIG Churchill Lifetime Contributions Award
2009 AMA Foundation 25-Years Career Contributions Award
2008 ISBM Faculty Fellow
2007 AMA Strategy SIG Mahajan Award
2007 AMA InterOrganizational SIG Lifetime Contributions Award
Dr. V. Kumar is the recipient of the 2010 DMEF Robert B. Clarke Outstanding Educator Award.
Dr. V Kumar’s pioneering research on Customer Loyalty and Customer Lifetime Value has received attention worldwide. His research has been widely published in premier journals such as Journal of Marketing, Harvard Business Review, Sloan Management Review, Journal of Marketing Research, Marketing Science, and Operations Research to name a few. He was recently ranked as one of the top five scholars in marketing worldwide. Dr. Kumar also serves as a consultant for leading Fortune 500 corporations.
Direct Marketing Educational Foundation’s (DMEF) preeminent award to honor an academic’s overall achievement in direct/interactive marketing, the award is named for the late Robert B. Clarke. As the CEO of Grolier, his personal contribution endowed the DMEF’s Direct/Interactive Marketing Research Summit (formerly called the Educators’ Conference).
Nominated by their peers, winners are chosen on the basis of outstanding achievement in teaching, writing, research and speaking. Final selection is approved by the DMEF Board of Trustees.