2017 Texas A & M University TIAS Faculty Fellow
New Cohort of Outstanding Scholars Named as 2017 AMA Fellows
2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award
2015 AMS/CUTCO-Vector Marketing
Distinguished Marketing Educator Award
2014 iSIG Fellow Award
Dr. V. Kumar is the Editor in Chief of the ‘Journal of Marketing’ (JM)
2013 Regents’ Professor
2013 Chang Jiang Scholar Award
2012 Legends in Marketing
2012 Paul D. Converse Award
2012 Gary L. Lilien ISMS-MSI Practice Prize
2010 DMEF Robert B. Clarke Outstanding Educator Award
2009 AMA Retailing SIG Lifetime Contributions Award
2009 AMA Marketing Research SIG Churchill Lifetime Contributions Award
2009 AMA Foundation 25-Years Career Contributions Award
2008 ISBM Faculty Fellow
2007 AMA Strategy SIG Mahajan Award
2007 AMA InterOrganizational SIG Lifetime Contributions Award
Dr. Kumar has been selected as a winner of the 2012 Gary L. Lilien ISMS-MSI Practice Prize award in recognition of his outstanding marketing science work that has had significant organizational impact.
The Practice Prize is awarded for outstanding implementation of marketing science concepts and methods. Eligibility for this award includes adoption of research methods that must be innovative, sound, and appropriate to the problem and organization, and the work should have had significant, verifiable, and preferably quantitative impact on the performance of the client organization. The Practice Prize was awarded to Dr. Kumar at the 2012 ISMS-MSI Practice Conference at the University of Maryland, Washington D.C. Campus held on December 9-10, 2011.
This award was presented to Dr. Kumar and his colleagues (Vikram Bhaskaran – Georgia State University; Rohan Mirchandani – The Wharton School, University of Pennsylvania; Milap Shah – Co-Founder & Director, HokeyPokey) for their novel and innovative research approach to measure social media ROI and customer’s word of mouth value. The method involved creating a unique metric, Customer Influence Effect (CIE) to measure net influence wielded by a user in a social network and predicting the user’s ability to generate viral information spread. Following this, another metric – Customer Influence Value (CIV) – was created to link word of mouth to the actual sales generated. This method was implemented at HokeyPokey, a chain of ice-cream retailers with a strong local presence in western India. The research findings show that social media can be used to generate sales, increase ROI, induce positive word-of-mouth, and spread brand knowledge.
For more information about the award, click here.