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2015 – Interview with Tomas Hult on “Achieving Excellence in Brand Management”

Dr. V. Kumar was interviewed by the Michigan Business Network for their globalEDGE Business Beat program by Tomas Hult. He discussed the type of research activities conducted at the Center for Excellence in Brand and Customer Management as well as cutting edge topics in the field of marketing.
Please click here for the interview: http://player.michiganbusinessnetwork.com/player2014.php?podcast=/shows/dated%20archives/2015/03-15/030415/MMOTIONSS1.mp3&s=23592