Latest News from VK
2018 Georgia House of Representatives Recognition
Dr. V. Kumar was recently recognized by the House of Representatives in the State of Georgia. The House also passed a resolution to commend his achievements in marketing through research and publications.
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...