Customer Lifetime Value

Customer Lifetime Value   V. Kumar Published: August 2008 Customer Lifetime Value – The Path to Profitability reviews the CLV metric in particular. Approaches to computing CLV and the concept of customer equity are discussed in detail. Specifically, this monograph provides the methods of measuring… Buy now Study Material Authors ALSO SEARCHED FOR : Marketing […]

Managing Customers for Profit

Managing Customers for Profit   V. Kumar Published: January 2008 This book explains the use of Customer Lifetime Value (CLV) to target customers with higher profit potential, manage and reward existing customers based on their profitability, and invest in high-profit customers to prevent attrition and ensure… Buy now Study Material Table of Contents Data Sets […]

CRM:ADA-Authors

authors CRM:ada V. Kumar V. Kumar (VK) is the Regents Professor, Lenny Distinguished Chair Professor of Marketing, Executive Director, Center for Excellence in Brand & Customer Management, and Director, Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University. He has been recognized with seven lifetime achievement awards in Marketing Strategy, Inter-Organizational […]

MCP-Authors

authors mcp V. Kumar V. Kumar (VK) is the Regents Professor, Lenny Distinguished Chair Professor of Marketing, Executive Director, Center for Excellence in Brand & Customer Management, and Director, Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University. He has been recognized with seven lifetime achievement awards in Marketing Strategy, Inter-Organizational […]

CRM 2-Authors

authors crm 2 V. Kumar V. Kumar (VK) is the Regents Professor, Lenny Distinguished Chair Professor of Marketing, Executive Director, Center for Excellence in Brand & Customer Management, and Director, Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University. He has been recognized with seven lifetime achievement awards in Marketing Strategy, […]

CRM 3-Authors

AUTHORS CRM 3 V. Kumar V. Kumar (VK) is the Regents Professor, Lenny Distinguished Chair Professor of Marketing, Executive Director, Center for Excellence in Brand & Customer Management, and Director, Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University. He has been recognized with seven lifetime achievement awards in Marketing Strategy, […]

INSTITUTE OF MANAGEMENT ACCOUNTANTS IMA

INSTITUTE OF MANAGEMENT ACCOUNTANTS IMA Using Customer Lifetime Value for Acquiring, Retaining and Winning Back Profitable Customers 2009 Published In: IMA Executive Summary Report

RESEARCH IN PROGRESS

 research in progress Donor Lifetime Value Salesperson Lifetime Value Forecasting with Purchase Intentions Data Customer Winback The Effect of Inherent Product Characteristics on Consumers Response to Retail Promotion To Warranty or Not: A Cross-Cultural Study Information Technology Outsourcing: Is it a bane or boon Investigating the Effects of Marketing-Mix Strategies on Customer Lifetime Value A […]

MSI RESEARCH REPORT

MSI RESEARCH REPORT Investigating the Effect of New Store Openings in a Dynamic Environment 2009 Authors: V. Kumar  S. Sriram  Joseph Pancras Published In: MSI Working Paper Series Report Number: 09-114 From Customer Equity to Market Capitalization 2008 Authors: V. Kumar  Denish Shah Published In: MSI Working Paper Series Report Number: 08-113 Interaction Orientation: The […]

2012 Legend in Marketing

2012 Legends in marketing Dr. Kumar was selected as one of the exclusive “Legends in Marketing”, and his research work is compiled and featured in the “Legends in Marketing” Series, edited by Dr. Jagdish Sheth (Series Editor) and published by the Sage Publications. Other marketing scholars declared as Legends include Richard Bagozzi, Shelby Hunt, Philip […]