Dr. V. Kumar (VK) is the Richard and Susan Lenny Distinguished Chair Professor of Marketing, and Executive Director, Center for Excellence in Brand and Customer Management, Robinson College of Business, Georgia State University. He was recently ranked amongst the top 5 marketing scholars worldwide based on his research productivity.
Dr. Kumar has been recognized with many teaching and research excellence awards and has published numerous articles in premier journals of marketing such as the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, and Operations Research. He has won several awards for his research publications in scholarly journals including the Donald R. Lehmann Award twice for the best paper published in the Journal of Marketing/Journal of Marketing Research in a 2-year period and the MSI/Paul H Root Award twice for the Journal of Marketing article contributing to the best practice of marketing. He has co-authored over 100 articles, book chapters and books (titled Managing Customers for Profit, Marketing Research, International Marketing Research, Essentials of Marketing Research, and Customer Relationship Management: A Databased Approach).
Dr. Kumar is currently on the editorial review board of several scholarly journals and has lectured on marketing-related topics in various universities and organizations in America, Europe, Australia and Asia. His current research focuses on retailing, international diffusion models, customer relationship management, customer lifetime value analysis, sales and market share forecasting, international marketing research and strategy, marketing resource allocation, sales promotion and interaction orientation.
Dr. Kumar is also a consultant to many Fortune 500 firms where he has helped large corporations design suitable marketing strategies to identify the most profitable customers. His work with IBM and P&G has been recognized by INFORMS as award winning entries in the 2006 and 2007 Practice Prize Competition, respectively. Recently, Dr. Kumar was conferred with two Lifetime Awards from the American Marketing Association Special Interest Groups for his contributions to the field of Marketing Strategy, and Interorganizational Marketing. Dr. Kumar received his Ph.D. from the University of Texas at Austin.