Selected as a Regents' Professor from J. Mack Robinson College of Business at Georgia State University
Keynote Speaker
2013
Invited as a Keynote Speaker to Conference on Marketing in Emerging Economies
Indian Institute of Management Ahmedabad, India
Keynote Speaker
2013
Invited as a Keynote Speaker to International Marketing Conference
Indian Institute of Management Lucknow, India
Faculty Scholar
2013
Invited as a Faculty Scholar to American Marketing Association's Doctoral Consortium
University of Michigan Ann Arbor, MI
Outstanding Teacher Award
2012
Recipient of the Outstanding Teacher Award from J. Mack Robinson College of Business at Georgia State University
Faculty Scholar
2012
Invited as a Faculty Scholar to American Marketing Association's Doctoral Consortium
University of Washington Seattle, Washington
Keynote Scholar
2012
Invited as a Keynote Scholar to Chinese Marketing Scholars Forum
University of Hong Kong , Hong Kong
Paul Converse Award
2012
Winner of the Paul Converse Award from Journal of Marketing for achievements and contributions to the Customer Lifetime Value (CLV) body of work
Harold H. Maynard Award
2012
Finalist for Harold H. Maynard Award from for the paper published in the Journal of Marketing in 2011 for significant contribution to marketing theory and thought.
Keynote Speaker
2012
Invited as a Keynote Speaker to International Marketing Conference
Indian Institute of Management Kolkota, India
Faculty Scholar
2011
Invited as a Faculty Scholar to American Marketing Association's Doctoral Consortium
Oklahoma State University Stillwater, OK
Outstanding Researcher Award
2011
Recipient of the Outstanding Researcher Award from J. Mack Robinson College of Business at Georgia State University
2011-2012 Gary L. Lillien ISMS-MSI Practice Prize
2011
Winner of the 2011-2012 Gary L. Lillien ISMS-MSI Practice Prize from University of Maryland
Sheth Foundation/Journal of Marketing Award
2011
Winner of the Sheth Foundation/Journal of Marketing Award from for making long-term contribution in the field of marketing and theory
Donald R. Lehmann Award
2010
Winner of the Donald R. Lehmann Award from Journal of Marketing for the Best Paper published in the Journal of Marketing / Journal of Marketing Research in a 2-year period (2009-2010)
Robert Buzzell Award
2010
Winner of the Robert Buzzell Award from Marketing Science Institute for the paper published by the Marketing Science Institute in 2010 that best contributes to the practice of Marketing
DMEF, Robert G. Clarke Outstanding Educator Award
2010
Recipient of the DMEF, Robert G. Clarke Outstanding Educator Award from DMEF for his lifetime contributions to Direct and Interactive Marketing
Faculty Scholar
2010
Invited as a faculty scholar to the Faculty Scholar from Texas Christian University
Best Professor in Marketing Trophy and Certificate
2010
Best Professor in Marketing Trophy and Certificate from CMOAsia.org and Asia's Best Business School Awards Program
ISMS - MSI Practice Prize
2009-2010
Finalist for ISMS - MSI Practice Prize from MSI
MSI/Paul H. Root Award
2009
Winner of the MSI/Paul H. Root Award from MSI for the paper published in Journal of Marketing in 2009 that best contributes to the Practice of Marketing
MSI/Paul H. Root Award
2009
Finalist for MSI/Paul H. Root Award from MSI for the paper published in Journal of Marketing in 2009 that best contributes to the Practice of Marketing
Harold H. Maynard Award
2009
Finalist for Harold H. Maynard Award from Journal of Marketing for the paper published in Journal of Marketing in 2009 that gave significant contributions to marketing theory and thought
Davidson Award
2009
Winner of the Davidson Award from Journal of Retailing for the Best Paper Published in the Journal of Retailing
AMA Retailing SIG Lifetime Contributions Award
2009
Recipient of AMA Retailing SIG Lifetime Contributions Award from AMA Retailing Special Interest Group for his contributions to Retailing
Churchill Lifetime Contributions Award
2009
Recipient of Churchill Lifetime Contributions Award from AMA Marketing Research Special Interest Group for his contributions to Marketing Research
AMA 25 Year Consortium Fellow Research Excellence Award
2009
Recipient of AMA 25 Year Consortium Fellow Research Excellence Award from AMA Foundation for his Scholarly Achievements and Contributions to Marketing Thought and Practice
Direct Marketing Program
2009
Member of the Direct Marketing Program from Harvard University
Co-Chair
2009
Invited as Co-Chair to American Marketing Association's Doctoral Consortium
Georgia State University Atlanta, GA
The Harold H. Maynard Award
2008
Finalist for The Harold H. Maynard Award from Journal of Marketing for the Best Paper Published in the Journal of Marketing in 2008 for significant contribution to marketing theory and thought
ISBM Faculty Fellow
2008
Recognized as the ISBM Faculty Fellow to ISBM & Penn State University
State College, PA
Faculty Scholar
2008
Invited as a Faculty Scholar to 2008 American Marketing Association’s Doctoral Consortium
University of Missouri Columbia, MO
Sheth Foundation Award
2007
Winner of the Sheth Foundation Award from Journal of the Academy of Marketing Science for the Best Paper Published in the Journal of the Academy of Marketing Science in 2007
AMA Strategy SIG Mahajan Award
2007
Recipient of AMA Strategy SIG Mahajan Award from AMA Strategy Special Interest Group for his Lifetime Contributions to Marketing Strategy
AMA IOSIG Lifetime Contributions Award to InterOrganizational Issues
2007
Recipient of AMA IOSIG Lifetime Contributions Award to InterOrganizational Issues from AMA InterOrganizational Special Interest Group
ISMS Practice Prize
2007
Finalist for ISMS Practice Prize from ISMS
Faculty Scholar
2007
Invited as a Faculty Scholar to Arizona State University
Tempe, AZ
Graduate Teaching Excellence Award
2007
Recipient of the Graduate Teaching Excellence Award from University of Connecticut
Honorable Mention Award for Best Paper
2007
Recipient of Honorable Mention Award for Best Paper from University of Connecticut
Teaching Excellence Award
2007
Recipient of Teaching Excellence Award from MBA Program, University of Connecticut
$100,000 ISBM/MSI Academic Practitioner Challenge
2006
Winner of the $100,000 ISBM/MSI Academic Practitioner Challenge from ISBM & MSI
Faculty Scholar
2006
Invited as a Faculty Scholar from to American Marketing Association’s Doctoral Consortium
ISMS Practice Prize
2006
Finalist for the ISMS Practice Prize from ISMS
Best Paper Award
2006
Runner-up for the Best Paper Award from Journal of Interactive Marketing
Co-Chair
2005
Invited as Co-Chair to American Marketing Association's Doctoral Consortium
University of Connecticut Storrs, CT
MSI/Paul H. Root Award
2005
Winner of the MSI/Paul H. Root Award from MSI for The Paper Published in Journal of Marketing in 2005 that Best Contributes to the Practice of Marketing
Outstanding Reviewer Award
2005
Recipient of the Outstanding Reviewer Award from Journal of Retailing
Best Paper Award
2005
Recipient of the Best Paper Award from University of Connecticut
Best Paper Award
2004
Recipient of the Best Paper Award from University of Connecticut
Faculty Scholar
2004
Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium, Texas A&M University
Texas A&M University College Station, TX
Donald R. Lehmann Award
2003-2004
Winner of the Donald R. Lehmann Award from Journal of Marketing for The Best Paper Published in Journal of Marketing / Journal of Marketing Research In a 2-year period (2003-2004)
MSI/Paul H. Root Award
2003
Winner of the MSI/Paul H. Root Award from MSI for the paper published in Journal of Marketing in 2003 that best contributes to the practice of marketing
Best Paper Award
2002-2003
Recipient of the Best Paper Award from University of Connecticut
Research Excellence Award
2002-2003
Recipient of the Research Excellence Award from University of Connecticut
Faculty Scholar
2002
Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium, Emory University
Atlanta, GA
Donald R. Lehmann Award
2001
Winner of the Donald R. Lehmann Award from Journal of Marketing Best Paper published in Journal of Marketing / Journal of Marketing Research in a 2-year period (1999-2000)
Faculty Scholar
2001
Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium
University of Miami Coral Gables, FL
Melcher Research Excellence Award
2000
Winner of the Melcher Research Excellence Award from University of Houston
Outstanding Paper Award
2000-2001
Winner of the Outstanding Paper Award from International Journal of Forecasting for the Best Paper published in a 2 year period (2000-2001) in the International Journal of Forecasting
Melcher Award
1999
Recipient of the Melcher Award from University of Houston for Faculty Excellence in Research
Faculty Scholar
1998
Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium
University of Georgia Athens, GA
Melcher Research Excellence Award
1998
Winner of the Melcher Research Excellence Award from University of Houston
Faculty Scholar
1998
Winner of the Faculty Scholar to American Marketing Association’s Faculty Consortium
Michigan State University East Lansing, MI
Melcher Award
1997
Winner of the Melcher Award from University of Houston for Faculty Excellence in Research
Faculty Scholar
1997
Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium
University of Cincinnati Cincinnati, OH
Melcher Award
1996-1997
Winner of the Melcher Award from University of Houston for Faculty Excellence in Teaching
Faculty Scholar
1996
Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium
University of Colorado at Boulder Boulder, CO
Melcher Teaching Excellence Award
1995
Recipient of the Melcher Teaching Excellence Award from University of Houston
NationsBank Master Teaching Award
1994
Winner of the NationsBank Master Teaching Award from University of Houston
Distinguished Faculty Award
1994
Winner of the Distinguished Faculty Award from University of Houston College of Business Alumni Association for Research, Teaching and Service
Melcher Teaching Excellence Award
1994
Winner of the Melcher Teaching Excellence Award from University of Houston
Melcher Teaching Excellence Award
1993
Winner of the Melcher Teaching Excellence Award from University of Houston
Melcher Teaching Excellence Award
1992
Winner of the Melcher Teaching Excellence Award from University of Houston
Melcher Teaching Excellence Award
1991
Winner of the Melcher Teaching Excellence Award from University of Houston
Teaching Excellence Award
1991-1992
Winner of the Teaching Excellence Award from University of Houston
Kent Electronics Computer Research Excellence Award
1990-1991
Winner of the Kent Electronics Computer Research Excellence Award from University of Houston
Melcher Research Excellence Award
1990-1989
Winner of the Melcher Research Excellence Award from University of Houston
Abell-Hanger Endowed Presidential Fund Scholarship
1984-1985
Awarded the Abell-Hanger Endowed Presidential Fund Scholarship from University of Texas
Bonham Fellowship
1984
Awarded the Bonham Fellowship from Graduate School of Business, University of Texas
Fellowship
1984
Awarded a Fellowship from AMA Doctoral Consortium
University Fellowship
1983-1984
Awarded a University Fellowship from University of Texas
University Fellowship
1982
Awarded a University Fellowship from University of Texas
Tucker's Excellence Fund
1981
Awarded the Tucker's Excellence Fund from University of Texas
Phi Kappa Phi Honor Society
1981-Present
Member of Phi Kappa Phi Honor Society from
Gold Medal
1981
Awarded the Gold Medal from Indian Institute of Technology in Recognition Of being Ranked First in the Masters Program
Honors in the Bachelors Program
1979
Graduated with Honors in the Bachelors Program from Indian Institute of Technology
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...