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Emerging Customers in the App World through Smart Analytics
Authors: V. Kumar Orhan Dogan Avishek Lahiri
Published: 2017
Published In: Journal of World Marketing Summit
Volume: 2   Issue: 1   Pages: 83-94
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    • AMA Award for Mentoring Named in Honor of V. Kumar
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    About Dr. V. Kumar

    Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
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    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...
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