Werner Reinartz

Creating and Enduring Customer Value
Published: 2016
Published In: Journal of Marketing
Volume: 80   Issue: 6   Pages: 36-68
Knowing What to Sell, When to Whom
Published: 2006
Published In: Harvard Business Review
Volume: 84   Issue: 3   Pages: 131-137
Getting the Most Out of All Your Customers
Published: 2004
Published In: Harvard Business Review
Volume: 82   Issue: 7   Pages: 116-123
The Mismanagement of Customer Loyalty
Published: 2002
Published In: Harvard Business Review
Volume: 80   Issue: 7   Pages: 86-97