Published Books
International Marketing Research
V. Kumar
Published: September 2000
Published: September 2000
This practical, detailed and well-documented guide takes students through all phases of developing and conducting international marketing research- from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus includes numerous country specific examples and provides valuable training in using the Internet for research purposes.
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...Table of Contents
- SECTION I
1. Nature and Scope of International Marketing Research.
2. Marketing Research in International Environment.
3. International Marketing Research Process.
- SECTION II
4. Preliminary Stages of International Marketing Research Process.
5. Secondary Data.
6. Marketing Research on the Internet.
7. Primary Research.
8. Qualitative and Observational Research.
9. Survey Research.
10. Development of Scales.
11. Design of Questionnaire.
12. Sampling - SECTION III
13. Simple Data Analysis.
14. Advanced Data Analysis.
15. Multivariate Data Analysis
16. Presenting The Results - SECTION IV
17. Asia-Pacific
18. Europe
19. Latin America
20. Middle East And Africa
21. North America - SECTION V
22. The Future of International Marketing Research. - Cases
- Appendix
- Glossary
- Index
Data Sets
Export Data
The file contains the following variables:
Possible dependent variables are Y1 and Y2.
Possible independent variables are X1 through X2.
ID = RESPID.
Will = Y1
Govt = Y2
Train = X5
Size = X1
Exp = X6
Rev = X2 (Thousand of Dollars)
Years = X3
Prod = X4
Note1: export.sav (SPSS version of export data) can be opened with SPSS Student or Professional version of the software.
Note2: This data set contains the full 120 observations. The data set in the text book is an abbreviated version containing 60 observations.
Data Sources
- CIA WORLD FACTBOOK
- WORLD BANK
- STAT-USA (U.S. DEPARTMENT OF COMMERCE)
Business Sites
- Where to do Research
- Online Research Agency - European Market Research Links
- Useful Resources for Sales & Marketing Managers
Regional Sites
- Gateway2China - Information resources related to doing business in China
- Zona Latina - Marketing Research Companies in Latin America
Academic Sites
MR Association Sites
- IMR Professional Association
- American Marketing Association
- Market Research in India - Recommended Market Research sites
- Mexican MR Association - Recommended Sites
