|
|
|
|
|
|
|
|
|
| |
 |
Kumar V.,
"Relationship Marketing,"
in The Handbook of Marketing,
forthcoming, Editor: Rajiv Grover |
|
| |
|
|
|
| |
|
Kumar V.,
(2006), "Relationship Marketing,"
in Foundations of Marketing
(2E), edited by Pride & Ferrell,
Houghton-Mifflin. |
|
| |
|
|
|
| |
|
Kumar
V., (2006), "Customer
Lifetime Value," in The
Handbook of Marketing Research,
Editors: Rajiv Grover and Marco
Vriens, Sage Publications: California,
pp. 602-627
|
|
| |
|
|
|
| |
|
Kumar
V., (2006), "International
Marketing Research," in The
Handbook of Marketing Research,
Editors: Rajiv Grover and Marco
Vriens, Sage Publications: California,
pp. 628-645
|
|
| |
|
|
|
| |
|
Kumar
V. and G. Ramani (2006),
"Interaction Orientation: A
New Marketing Competency,"
in the book on Does Marketing
Need Reform? Editors: Jag
Sheth and Raj Sisodia, M.E. Sharpe
Inc.: New York. |
|
| |
|
|
|
| |
|
Rust,
R., L. Price and V. Kumar, (1986),
"Brain Wave Analysis of
Consumer Responses to Advertising,"
in Advertising and Consumer
Psychology, edited by J. Olson
et al., Praeger Publishers: New
York. |
|
| |
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
