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V.
Kumar (2008)," Managing
Customers for Profits,",
Ist edition, Wharton School Publishing,
Philadelphia, PA. (http://www.drvkumar.com/mcp) |
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Aaker,
A. David, V.
Kumar and George S. Day (2007),
"Marketing Research,"
9th edition, John Wiley and Sons,
New York, NY. (http://www.drvkumar.com/mr9/) |
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Kumar, V. and
Werner Reinartz (2006), "Customer Relationship Management:
A Databased Approach,"
John Wiley and Sons, New York, NY,
(http://www.drvkumar.com/crm/)
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Aaker,
A. David, V.
Kumar and George S. Day (2004),
"Marketing Research,"
8th edition, John Wiley and Sons,
New York, NY (http://www.drvkumar.com/mr8/)
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Aaker,
A. David, V.
Kumar and George S. Day(2003),
"Marketing Research,"
1st edition In Macedonian, John
Wiley and Sons, New York, NY |
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Aaker,
A. David, V.
Kumar and George S. Day(2003),
"Marketing Research,"
1st edition In Russian, John Wiley
and Sons, New York, NY |
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Aaker,
A. David, V.
Kumar and George S. Day, "Marketing Research,"
1st edition, 2000, In Portuguese,
John Wiley and Sons, New York, NY |
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Aaker,
A. David, V.
Kumar and George S. Day, "Marketing Research,"
4th edition, 2000, In Spanish, John
Wiley and Sons, New York, NY.
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Aaker,
A. David, V.
Kumar and George S. Day, "Marketing Research,"
1st edition, 2000, In Chinese, John
Wiley and Sons, New York, NY. |
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Kumar
V., David Aaker
and George Day , "Essentials
of Marketing Research,”
2000 In Chinese, John Wiley and
Sons, New York, NY. |
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Aaker,
A. David, V. Kumar and George
S. Day, "Marketing Research,"
5th edition, 1995,John Wiley and
Sons, New York, NY. |
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Leone,
R.P. and V. Kumar, "Information
Explosion in Marketing,"
Editors of the Proceedings
of the 1992 AMA Summer Educators'
Conference, Chicago, IL. |
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