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Kumar,V. and Rajkumar, Venkatesan, "Global Worker Stereotypes," in International Marketing Research  (2000), Upper Saddle River, NJ: Prentice Hall.

Kumar,V. and Rajkumar, Venkatesan, "Blockbuster Marches Ahead," in International Marketing  Research (2000), Upper Saddle River, NJ: Prentice Hall.

Kumar,V. and Rajkumar, Venkatesan, "Caring Children's Hospital," in International Marketing Research  (2000), Upper Saddle River, NJ: Prentice Hall.

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