Recent Appearances

Customer Engagement
July 2017
Indian School of Business Hyderabad, India
How to Publish in Scholarly Journals
July 2017
University of Leeds, Leeds, England
Meet the Editors
July 2017
University of Leeds, Leeds, England
Rigor and Relevance in Research
April 2017
Management Development Institute, Gurgaon, India
Creating the culture of mentor/mentee relationships to maximize research productivity
April 2017
Management Development Institute, Gurgaon, India
Economic Theory of Customer Valuation
November 2016
Indian School of Business, Hyderabad, India
Engagement Strategy: A New Source of Competitive Advantage
July 2016
Indian School of Business, Hyderabad, India
The Theory of Value in Customers
July 2016
University of Cambridge, Cambridge, England
Getting Ideas for Research in Scholarly Journals
July 2016
University of Leeds, Leeds England
Choosing the Right Methods for Research
July 2016
University of Leeds, Leeds England
Publishing in Top Journals
July 2016
University of Leeds, Leeds England
Doing Research with Rigor and Relevance
May 2016
University of Strathclyde, Ljubljana, Slovenia
Publishing in Scholarly Journals
May 2016
University of Strathclyde, Ljubljana, Slovenia
Customer Valuation Theory Using the Customer Lifetime Value Metric: Spring 2016 Marketing Seminar Series
April 2016
University of Southern California, Los Angeles, CA
Customer Valuation Theory Using the Customer Lifetime Value Metric: Mays Dean’s Distinguished Scholar
April 2016
Texas A&M University, College Station, TX
Publishing in Scholarly Journals: Mays Dean’s Distinguished Scholar
April 2016
Texas A&M University, College Station, TX
Customer Valuation Theory Using the Customer Lifetime Value Metric: 50th Year Celebration College of Business Marketing Department Two Day Event
March, 2016
University of Texas, Arlington, TX
Customer Valuation Theory: The Role of Customer Lifetime Value
December, 2015
Stockholm School of Economics, Stockholm, Sweden
Research Using Social Media and Digital Marketing: Three Research Studies
November 2015
Singapore Management University, Singapore
Engagement: A Source of Competitive Advantage
October 2015
Fudan University, Shanghai, China
Research Using Social Media and Digital Marketing
October 2015
Huazhong University of Science and Technology, Wuhan, China
Use of Social Media in Predicting Brand Sales
October 2015
Tsinghua University, Beijing, China
Doing Research With Impact” AMA/Sheth Doctoral Consortium
July, 2015
London Business School, London, England
Predicting the Drivers of Cash Flow Level and Volatility” 2nd Marketing Research Camp
June, 2015
University of Leeds, Leeds, England
Getting Ideas for Research
June, 2015
2nd Marketing Research Camp University of Leeds, Leeds, England
Publishing in JM” at the Meet the Editors Session
May, 2015
European Marketing Academy Conference Leuven, Belgium
Engagement: A Source of Competitive Advantage
May, 2015
Dartmouth College, Hanover, NH
The Culture of Business and the Business of Culture” Institute for Asian Consumer Insights
April, 2015
Nanyang Technological University, Singapore,
Publishing in the Journal of Marketing” Institute for Asian Consumer Insights
April, 2015
Nanyang Technological University, Singapore,
Rigor and Relevance in Research” Institute for Asian Consumer Insights
April, 2015
Nanyang Technological University, Singapore
Getting Ideas for Research in Scholarly Journals
April, 2015
University of New South Wales Business School
Leveraging Big Data for Marketing: Managing Customers by ‘Habit’ to Enhance Firm Value
April, 2015
University of New South Wales Business School,
Rigor and Relevance in Research
March, 2015
Ben-Gurion University of the Negev, Beer-Sheva, Israel
Leveraging Big Data for Marketing: Managing Customers by ‘Habit’ to Enhance Firm Value
March, 2015
Ben-Gurion University of the Negev, Beer-Sheva, Israel
Meet the Editors, The Emerging Markets Conference Board
January, 2015
Institute of Management Technology, Ghaziabad, Dubai
Advice from the editor of JM, Let’s Talk About Service
December, 2014
Ghent University, Brussels, Belgium
What Matters in Social Media and Digital Marketing?
October, 2014
Digital Analytics Summit Boğaziçi University, Istanbul, Turkey
Capturing the Influence of Social Media Marketing?
September, 2014
Skolkovo Master’s Class
Moscow School of Management, Skolkovo, Russia
Capturing the Influence of Social Media Marketing?
September, 2014
Skolkovo Alumni Association Moscow School of Management, Skolkovo, Russia
Do Product Forms and Marketing Mix Elements Evolve in Emerging Markets?
June, 2014
INFORMS Marketing Science Conference, Emory University, Atlanta, GA
Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
June, 2014
INFORMS Marketing Science Conference, Emory University, Atlanta, GA
Modeling New Product Adoption in B2B Markets Abstract
June, 2014
INFORMS Marketing Science Conference, Emory University, Atlanta, GA
Modeling the Lifetime Value of a Customer (CLV) in the Consumer Packaged Goods (CPG) Industry
June, 2014
INFORMS Marketing Science Conference, Emory University, Atlanta, GA
Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment
June, 2014
INFORMS Marketing Science Conference, Emory University, Atlanta, GA
The Impact of Gift-Giving on Customer Profitability
June, 2014
INFORMS Marketing Science Conference, Emory University, Atlanta, GA
Modeling Optimal Marketing Resource Allocation Using Time-Varying Effects
June, 2014
INFORMS Marketing Science Conference, Emory University, Atlanta, GA
Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
June, 2014
EMAC Conference University of Valencia, Valencia, Spain
Maximizing Firm Performance in an Emerging Market: Optimizing Distribution Strategies across Brands, Product Forms, and Store Formats
May, 2014
Theory & Practice in Marketing Conference on Marketing Impact Northwestern University, Evanston, IL
Understanding the ‘Hidden’ Health of Brands and the Effectiveness of Distribution Channels in Emerging Markets
February, 2014
AMA Winter Marketing Educators’ Conference, Orlando, FL
Dynamic Scheduling of Email Content and Sending Timing for Managing a Profitable Email Program
February, 2014
AMA Winter Marketing Educators’ Conference, Orlando, FL
Analyzing Habit Formation of Consumers and Its Implications on Firm Performance
February, 2014
AMA Winter Marketing Educators’ Conference, Orlando, FL
Employee Engagement: The Construct, Antecedents and Consequences
February, 2014
AMA Winter Marketing Educators’ Conference, Orlando, FL
The Impact of Gifting Behavior on Customer Profitability
February 16, 2013
AMA Winter Marketing Educators’ Conference, Las Vegas, NV
Marketing Strategy: Firm Strategic Orientations in a Global Context
August 01, 2013
AMA Summer Marketing Educators' Conference, Boston, MA
Integrating Findings from Research in Emerging Markets
June 03, 2013
2013 Annual Conference of Emerging Markets, Nelson Mandela Metropolitan University, Port Elizabeth, South Africa
Shaping the Future of Marketing: Conducting Rigorous Relevant Research in Emerging Markets
June 03, 2013
2013 Emerging Markets Conference Board Doctoral Consortium, Nelson Mandela Metropolitan University, Port Elizabeth, South Africa
Linking Research to the Real World
June 01, 2013
48th AMA Sheth Foundation Doctoral Consortium, University of Michigan, Ann Arbor, MI
Leveraging BIG DATA to Identify, Understand, and Manage Customers by “Habit” to Increase Customer Profits and Improve Firm Performance
May 01, 2013
Theory & Practice in Marketing Conference on Marketing Impact, London Business School, London, England
Building a Profitable and Loyal Brand & Customer Engagement Strategy
January 10, 2013
IIM-Ahmedabad, Ahmedabad, India
Research on Lifetime Value – Past, Present and Future
February 22, 2013
Philadelphia, PA
The Impact of National Culture on the Relationship between Marketing Efforts
February 16, 2013
AMA Winter Marketing Educators’ Conference, Las Vegas, Nevada
Profitable Brand & Customer Engagement
June 01, 2012
Marketing Scholar Forum X: Latest Challenges in Research in Marketing, Hong Kong, China
Marketing for Profitable Customer Engagement
June 01, 2012
47th AMA Sheth Foundation Doctoral Consortium, University of Washington, Seattle, WA
Social Media Strategy: Increasing the Value and ROI of Intangibles and Tangibles
April 00, 2012
INFORMS Analytics Practitioners Conference, Huntington Beach, CA
The Value of Social Media: Lessons Learned from Successes and Failures
February 00, 2012
Indian Institute of Technology, Madras, Chennai, India
Building a Profitable and Loyal Brand & Customer Engagement Strategy
November 00, 2012
Marketing Research Group seminar, Brunel University, United Kingdom
Maximizing Profitable Customer Engagement
October 01, 2012
Pontifical Catholic University of Parana, Brazil
Sustainability, and Marketing to Socially – Connected Consumers
December 29, 2012
MARCON 2012: International Marketing Conference, IIM Calcutta, India
So, Where Does Marketing Go From Here – How to Create a Marketing Profession We Can All Be Proud Of
June 01, 2011
World Marketing Forum, Accra, Ghana
How MSI Has Influenced My Research
June 01, 2011
AMA Sheth-Foundation Doctoral Consortium, Oklahoma State University Stillwater, OK
Managing Brands and Customers for Profit
June 01, 2011
World Marketing Forum - Keynote Speaker, Accra, Ghana
Crafting a Manuscript: Generating Ideas
July 01, 2011
Global Conference on Service Excellence, Singapore
Marketing Gurus
May 01, 2011
Academy of Marketing Science Conference Special Panel, Session Coral Gables, FL
Modeling The Dynamics of Marketing-Mix Responses In Emerging Markets
July 01, 2011
Marketing Dynamics Conference, Jaipur, India
The Financial Determinants of Adopting Radically Innovative Information Technology: An Empirical Anarchy
June 01, 2011
Marketing Science Conference, Houston, TX
Social Networks and SCRM: The Impact of Social Networks in Business
October 24, 2011
Prática and Focused Management Columbia, Bogatá, Columbia
Understanding the Drivers of Customer Referral Value
June 01, 2010
INFORMS Marketing Science Conference, Cologne, Germany
Uncovering Implicit Customer Needs for Determining Product Positioning: Growing Prudential Annuities
January 01, 2010
ISMS-MSI Practice Conference, Massachusetts Institute of Technology, Cambridge, MA
Understanding the Drivers of Customer Referral Value
June 01, 2010
INFORMS Marketing Science Conference, Cologne, Germany
The Role of Attitudes in Customer Value: Does the Contractual Nature of the Relationship Matter?
June 01, 2010
INFORMS Marketing Science Conference, Cologne, Germany
A Review of Customer Equity Models in the Context of Discounted Cash Flow Valuation Theory
June 01, 2010
INFORMS Marketing Science Conference, Germany
Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities’ Variable Annuity Sales
June 01, 2010
INFORMS Marketing Science Conference
Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities’ Variable Annuity Sales
January 01, 2010
ISMS-MSI Practice Conference, Massachusetts Institute of Technology, Cambridge, MA
CRM in an Emerging Market
December 01, 2010
Academy of Indian Marketing Conference on "Emerging Markets in the New World Order - The Paradigm Shift, India
Service Innovation – When, Where and How?
July 01, 2010
ISES Global Conference on Service Excellence, Singapore Management University Singapore Chicago, IL
Crafting a Manuscript: From Idea Generation to Publication
June 01, 2010
AMA Sheth-Foundation Doctoral Consortium, Texas Christian University Fort Worth, TX Chicago, IL
Creating Shareholder Value: An Integrated Perspective
June 01, 2010
AMA Sheth-Foundation Doctoral Consortium, Texas Christian University Fort Worth, TX Chicago, IL
Towards a Customer Differentiated Strategy
May 01, 2010
Harvard Club, New York, NY Chicago, IL
Advances in Marketing Strategy
April 01, 2010
Keynote Speaker, Albert Haring Symposium, Indiana University Bloomington, IN Chicago, IL
Managing Brands & Customers for Profits
May 01, 2010
Eller College of Management, University of Arizona Tuscon, AZ Chicago, IL
Bringing Marketing to Wall Street- The Role of CLV
August 01, 2010
Marketing Accountability Standards Board Marketing, Accountability Foundation Chicago, IL
Building Profitable Loyalty in Food Retailing
October 01, 2009
Brand Loyalty Congress, Keynote Address, Milan, Italy
Measuring the Value of Customer Engagement
September 01, 2009
Thought Leadership Conference in Customer Management, Montabaur Castle, Germany
Cultivating Customer Loyalty: Why Businesses Do not Have Complete Control?
February 01, 2009
2009 AMA Winter Marketing Educators' Conference, Tampa, FL
Measuring and Maximizing Donor Lifetime Value Using Donor Selection and Resource Allocation Strategies
February 01, 2009
AMA Winter Marketing Educators' Conference, Tampa, FL Atlanta, GA
Managing Customers for Profit
November 01, 2009
American Marketing Association Advanced School of Marketing Research, Atlanta, GA
Managing Brands and Customers for Profit
November 01, 2009
Quartz Consulting, Denmark San Diego, CA
Measuring and Maximizing the Value from the Customer
October 01, 2009
Direct Marketing Association, Atlanta, GA San Diego, CA
Exploring the Link between Customer Brand Value, Customer Referral Value and Customer Lifetime Value
February 01, 2009
Marketing Hightower Lecture, Goizueta Business School, Emory University, Atlanta, GA San Diego, CA
Effect of Marketing Contacts in B2B Markets
October 01, 2008
DMEF Conference, Las Vegas, NV San Diego, CA
Emerging Frontiers in Marketing Research
August 01, 2008
Discussant, AMA Summer Marketing Educators' Conference Emerging Frontiers in Marketing Research, San Diego, CA
Collaborating Research and Teaching with Companies
August 01, 2008
AMA Summer Marketing Educators' Conference, San Diego, CA
Assessing the Effect of Marketing Contacts on Strength of the Customer Relationship: A Hidden Markov Modeling Approach
August 01, 2008
ISBM Academic Conference, San Diego, CA
The Future of Marketing Strategy
August 01, 2008
AMA Summer Educators' Conference, Pre-Conference Program, Washington, DC
A Hidden Markov Model Approach for Resource Allocation in B2B Markets
October 01, 2008
Distinguished Visitor Speaker Session, Drexel University Philadelphia, PA
Targeting B2B Buyers
October 01, 2008
Erin Anderson Conference, The Wharton School Philadelphia, PA
Influence of Interactive Marketing on Building a Profitable Brand & Customer Management Strategy
October 01, 2008
DMEF Conference - Keynote Speech, Las Vegas, NV
Metrics that Connect Customers and Offerings
September 01, 2008
Marketing Science Institute Conference on Mark, Dallas, TX
Impact of Customer Referrals on Profitability
February 01, 2008
Customer Reference Forum, Berkeley, CA
Can Marketing Be Made Both Accountable and Profitable?
February 01, 2008
Global Marketing Submit, Myrtle Beach, SC
Brand is Dead. Long Live the Brand
February 01, 2008
Confederation of Indian Industries Brand Summit Conference, Hyderabad, India
Implement Cutting-Edge Marketing Strategies For Maximizing Company’s Growth and Profitability
January 01, 2008
Leadership, Innovation and Growth Program, General Electric, New Delhi, India
Managing a Research Center
August 01, 2007
AMA Summer Educators' Conference, Washington, DC
Should Academicians Publish in Practitioner Journal
August 01, 2007
AMA Summer Educators' Conference, Washington, DC
Will a Frog change into a Prince?
June 01, 2007
Marketing Science Conference, Singapore
The Power of CLV at IBM
May 01, 2007
INFORMS Practitioner Conference, Vancouver, BC
Maximizing Customer Profitability
November 01, 2007
American Marketing Association, Atlanta, GA
The Power of Word-of-Mouth Marketing
April 01, 2007
Marketing Camp, Texas A&M University College Station, TX
Implementing CRM Strategies to Improve Performance Metrics
November 01, 2006
American Marketing Association MPlanet Conference, Orlando, FL
Benchmarking Performance Metrics
August 01, 2006
AMA Summer Educator's Conference, Chicago, IL
Customer Management: Is it Truly Valuable to Retailers
February 01, 2006
AMA Winter Educator's Conference, St. Petersburg, FL
Managing CLV at IBM
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
Linking CLV to Shareholder Value
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
What Drives Cross-buy?
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
Managing Customers’ Product Returns
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
Linking Marketing-Mix Variables to Firm’s Performance
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
Interaction Orientation: An Empirical Assessment
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
Modeling the Dependence in Timing, Incidence and Quantity
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
Decisions in a B-to-B Context
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
Targeting Customers Through Effective and Efficient Sales
May 01, 2006
Yale Center for Customer Insight's 2nd Annual Conference, New Haven, CT
Campaign Management
May 01, 2006
Yale Center for Customer Insight's 2nd Annual Conference, New Haven, CT
Challenges for Metrics for Customer Selection
February 01, 2006
AMA Winter Educator's Conference, St. Petersburg, FL
Customer Management: Is it Truly Valuable to Retailers
February 01, 2006
AMA Winter Educator's Conference, St. Petersburg, FL
Will a Frog Change into a Prince: Predicting Changes in Customer Profitability
February 01, 2006
AMA Winter Educator's Conference, St. Petersburg, FL
Profitable Management of Channel Adoption of Multichannel Customers
February 01, 2006
AMA Winter Educator's Conference, St. Petersburg, FL
Thought Leadership Discussion on Direct & Interactive Marketing
January 01, 2006
Academic Practitioner's Conference on Direct Marketing, Williamsburg, VA
Effect of Power Transformation on Bass Model Curves
June 01, 2006
International Symposium on Forecasting, San Antonio, TX
Linking Customer Lifetime Value to Shareholder Value
July 01, 2006
American Marketing Association - Sheth Doctoral Consortium, University of Maryland College Park, MD
Implementing CRM Strategies to Obtain Better Performance Metrics
November 01, 2006
AMA MPlanet Conference, Orlando, FL
The Effectiveness of CRM Strategy
June 01, 2006
Marketing Camp, University of Groningen Groningen, The Netherlands
Leveraging Marketing Metrics for Maximizing Customer Profitability
May 01, 2006
Marketing Metrics Conference, Austin, TX
Leveraging superior Marketing Tools for building a Forward-looking CRM Strategy
March 01, 2006
Marketing Science Institute Conference, Santa Monica, CA
Predicting Channel Adoption timing and Customer Profitability
June 01, 2005
Marketing Science Conference, Atlanta, GA
Multichannel Shoppers: An Analysis of Behavioral Characteristics
June 01, 2005
Marketing Science Conference, Atlanta, GA
Global Diffusion Modeling
June 01, 2005
International Symposium on Forecasting, San Antonio, TX
A Purchase Sequence Analysis Framework for targeting Customers, Products, Time Periods
February 01, 2005
AMA Winter Educators' Conference, San Antonio, TX
The Power of Customer Lifetime Value
February 01, 2005
AMA Winter Educators' Conference, San Antonio, TX
Modeling International Takeoff using Diffusion and Econometric Approaches
February 01, 2005
AMA Winter Educators' Conference, San Antonio, TX
The Path to Higher Profitability
December 01, 2005
Research Seminar, University of Houston Houston, TX
The Power of Customer Lifetime Value
September 01, 2005
Research Seminar, University of Massachusetts Amherst, MA
The Power of Customer Lifetime Value
September 01, 2005
Research Seminar, University of Massachusetts Amherst, MA
The Power of Customer Lifetime Value
September 01, 2005
Alumni Networking Reception & Marketing Presentation, University of Connecticut School of Business Boston, MA
Linking Brand Equity and Customer Equity
June 01, 2005
Zyman Institute of Brand Sciences, Emory University Atlanta, GA
Customer Relationship Management in Service Industries
June 01, 2005
E-BRC Workshop, Pennsylvania State University State College, PA
Profitable Management of Multichannel Shoppers
May 01, 2005
Marketing Research Camp, University of Maryland College Park, MD
The Power of Customer Lifetime Value
May 01, 2005
Marketing Research Camp, New York University New York, NY
The Power of Customer Lifetime Value
April 01, 2005
Distinguished Research Scholar Series, University of Tennessee Knoxville, TN
The Power of Customer Lifetime Value
March 01, 2005
Research Seminar, University of North Carolina Chapel Hill, NC
Correlates of Multichannel Shopping Behavior
June 01, 2004
Marketing Science Conference, Erasmus University Rotterdam, Netherlands
Allocating Acquisition and Retention Resources to Maximize Customer Profitability
June 01, 2004
Marketing Science Institute Conference, London Business School London, England
Marketing for Profits
April 01, 2004
Marketing Roundtable, Georgia State University Atlanta, GA
Linking Loyalty and Profitability in Financial Services
February 01, 2004
ING Post Bank Program, Tilburg, The Netherlands
Leveraging Superior Strategic Tools in C & A
February 01, 2004
Executive Workshop, Tilburg University Tilburg, The Netherlands
Loyalty and Profitability in Retailing
January 01, 2004
Executive Retailing Program, Tilburg University Tilburg, The Netherlands
Integrated Marketing Strategies for Maximizing Customer Equity
June 01, 2003
Marketing Science Conference University of Maryland College Park, MD
Improving Marketing Productivity: Knowing When to Sell What to Whom?
June 01, 2003
Marketing Science Conference University of Maryland College Park, MD
Allocating Resources to Maximize the Customer Equity
June 01, 2003
Marketing Science Conference University of Maryland College Park, MD
Models for Databased Decision Making: Is it painful or gainful?
October 01, 2003
DMEF Conference Orlando, FL
A Comparison of Model and Estimation Methods in International Diffusion Research
June 01, 2002
Marketing Science Conference University of Alberta Edmonton, Canada
Loyalty – At What Cost
May 01, 2002
Academy of Marketing Science Conference Sanibel Island, FL
Improving Marketing Productivity: Knowing When to Sell What to Whom
October 01, 2002
MSI Conference on Marketing Metrics Dallas, TX
A Model for Maximizing Customer Equity
July 01, 2002
National Conference for Database Marketing Philadelphia, PA
Defining, Measuring and Managing Customer Equity
June 01, 2002
MSI Conference on CRM: Strategies and Implementation, INSEAD Fontainebleau, France
Drivers of Profitable Lifetime Duration
June 01, 2002
American Marketing Association - Sheth Doctoral Consortium Emory University Atlanta, GA
Unbiasing the Bias in the Estimates of the Bass Model: Power Transformations
June 01, 2000
Marketing Science Conference University of California, Los Angeles, CA
Identifying Profitable Customers from a Marketing Database
June 01, 2001
American Marketing Association - Sheth Doctoral Consortium University of Miami Coral Gables, FL
A New Class of Multinational Diffusion Models
May 01, 2001
INSEAD Fontainebleau, France
A New Class of Multidimensional Diffusion Models
May 01, 1999
Marketing Science Conference Syracuse University Syracuse, NY
A Customer Lifetime Value Model
May 1, 1999
Marketing Science Conference Syracuse University Syracuse, NY
To Warranty or Not: A Multicultural Study
March 1997
Berkeley, CA
EM with Non-Normal and Categorical Variables: Implication for Marketing
March 1997
Berkeley, CA
Advances in Research Methods
July 1997
University of Cincinnati Cincinnati, OH
Cross National Diffusion Research: Is There Learning? Marketing Science Conference
August 1996
Gainesville, FL
Advances in International Marketing Research
March 1996
University of Colorado at Boulder Boulder, CO
Advances in International Marketing Research
June 1995
Griffith University Australia
Advances in International Marketing Research
June 1995
University of Queensland Queensland, Australia
Building, Measuring, Managing and Exploiting Brand Equity
December 1994
China
A Hierarchical Approach to International Market Entry Decisions: An Empirical Investigation
March 1994
Tuscon, AZ
The Best of Research Developments Internationally
October 1994
Sydney, Australia
Modeling Diffusion of Scanner Technology: A Cross-National Analysis of Diffusion Patterns
March 1993
St. Louis, MO
Market and Retailer Induced Patterns of Elasticity Structure: Implication for Retailers
March 1993
St. Louis, MO
Do Successful Exporters have a Sustainable Competitive Advantage over Non Successful Exporters?
June 1992
London Business School London, UK
An Ecological Approach to Modeling Competitive Effects of Retail Promotions
March 1991
Wilmington, DE
Assessing the Impact of Timing of ‘Own’ and Competing Brands’ Promotions on Promotion Effectiveness
June 1991
Barcelona, Spain
Assessing the Impact of Timing of ‘Own’ and Competing Brands’ Promotions on Promotion Effectiveness
June 1991
Fontainebleau, France
A Model for Evaluating the Effectiveness of Coupon Promotions
March 1991
Wilmington, DE
Brand Equity: Analyzing the Value of Brand for Brand Extensions
March 1991
Wilmington, DE
A Re-Examination of the Market Share – Returns Relationship
November 1991
Anaheim, CA
Evaluating the Impact of Type, Timing, Frequency and Magnitude of Promotions on Brand Sales
March 01' 1990
Urbana-Champaign, IL
Explaining the Variation in the Correlates of Advertising and Promotional Expenditures to Sales across Consumer, Industrial and Service Markets: A Theoretical and Analytical Framework
March 1990
Urbana-Champaign, IL
A Model for Assessing the Effects of Competitive Reactivity on Retail Sales Promotions
March 1989
Durham, NC
IMOS: A Multi-criteria International Market Opportunity Screening System
August 1989
Helsinki, Finland
A Manpower Allocation Model for Oil and Gas Exploration Based on Approximate Linear Models
October 1989
New York, NY
Modeling the Impact of Competitive Reaction on the Effect of Promotions: Empirical Results
October 1989
New York, NY
An Empirical Comparison of Techniques for Analyzing Categorical Data
March 1988
Seattle, WA
Early Warning Indicators of Acquisition Activities

Early Warning Indicators of Acquisition Activities

October 1988
Denver, CO
Use of Brand Loyalty Indices for Market Segmentation
October 1987
St. Louis, MO
Forecasting Market Demand: A Vector Auto-Regressive Approach
October 1987
Boston, MA
Evaluating the Effects of Retail Store Promotions on Brand and Store Substitution
November 1986
Miami, FL
Theory of Approximation Modeling
March 1986
Dallas, TX
A Sensitivity Analysis on the New Product Growth Models
November 1985
Atlanta, GA
Estimation of Nonlinear Models with Linear Approximation Procedures
March 1984
San Antonio, TX
Modeling the Demand for Durables
November 1983
Orlando, FL
A Model of U.S. Automobile Demand
June 1983
Philadelphia, PA
Integrating Findings from Research in Emerging Markets

 

June 03, 2013
2013 Annual Conference of Emerging Markets, Nelson Mandela Metropolitan University, Port Elizabeth, South Africa
Research Stream in Cross-National Diffusion Models
July 01, 1998
AMA Faculty Consortium Michigan State University East Lansing, MI
International Research with Secondary Data
June 01, 1998
AMA Faculty Consortium Michigan State University East Lansing, MI
Modeling Real World Data for Decision Making
August 01, 1998
AMA Doctoral Consortium University of Georgia Athens, GA
Global Diffusion Models
April 01, 1998
Research Round Table for Executives Hartford, CT
Brand-Level Diffusion Models
June 1998
Marketing Science Conference, INSEAD
Forecasting with Cross-National Diffusion Models
June 1, 1998
18th International Symposium on Forecasting Edinburgh, Scotland