2005

Predicting Channel Adoption timing and Customer Profitability
June 01, 2005
Marketing Science Conference, Atlanta, GA
Multichannel Shoppers: An Analysis of Behavioral Characteristics
June 01, 2005
Marketing Science Conference, Atlanta, GA
Global Diffusion Modeling
June 01, 2005
International Symposium on Forecasting, San Antonio, TX
A Purchase Sequence Analysis Framework for targeting Customers, Products, Time Periods
February 01, 2005
AMA Winter Educators' Conference, San Antonio, TX
The Power of Customer Lifetime Value
February 01, 2005
AMA Winter Educators' Conference, San Antonio, TX
Modeling International Takeoff using Diffusion and Econometric Approaches
February 01, 2005
AMA Winter Educators' Conference, San Antonio, TX
The Path to Higher Profitability
December 01, 2005
Research Seminar, University of Houston Houston, TX
The Power of Customer Lifetime Value
September 01, 2005
Research Seminar, University of Massachusetts Amherst, MA
The Power of Customer Lifetime Value
September 01, 2005
Research Seminar, University of Massachusetts Amherst, MA
The Power of Customer Lifetime Value
September 01, 2005
Alumni Networking Reception & Marketing Presentation, University of Connecticut School of Business Boston, MA
Linking Brand Equity and Customer Equity
June 01, 2005
Zyman Institute of Brand Sciences, Emory University Atlanta, GA
Customer Relationship Management in Service Industries
June 01, 2005
E-BRC Workshop, Pennsylvania State University State College, PA
Profitable Management of Multichannel Shoppers
May 01, 2005
Marketing Research Camp, University of Maryland College Park, MD
The Power of Customer Lifetime Value
May 01, 2005
Marketing Research Camp, New York University New York, NY
The Power of Customer Lifetime Value
April 01, 2005
Distinguished Research Scholar Series, University of Tennessee Knoxville, TN
The Power of Customer Lifetime Value
March 01, 2005
Research Seminar, University of North Carolina Chapel Hill, NC