2006

Implementing CRM Strategies to Improve Performance Metrics
November 01, 2006
American Marketing Association MPlanet Conference, Orlando, FL
Benchmarking Performance Metrics
August 01, 2006
AMA Summer Educator's Conference, Chicago, IL
Customer Management: Is it Truly Valuable to Retailers
February 01, 2006
AMA Winter Educator's Conference, St. Petersburg, FL
Managing CLV at IBM
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
Linking CLV to Shareholder Value
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
What Drives Cross-buy?
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
Managing Customers’ Product Returns
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
Linking Marketing-Mix Variables to Firm’s Performance
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
Interaction Orientation: An Empirical Assessment
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
Modeling the Dependence in Timing, Incidence and Quantity
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
Decisions in a B-to-B Context
June 01, 2006
Marketing Science Conference, Pittsburgh, PA
Targeting Customers Through Effective and Efficient Sales
May 01, 2006
Yale Center for Customer Insight's 2nd Annual Conference, New Haven, CT
Campaign Management
May 01, 2006
Yale Center for Customer Insight's 2nd Annual Conference, New Haven, CT
Challenges for Metrics for Customer Selection
February 01, 2006
AMA Winter Educator's Conference, St. Petersburg, FL
Customer Management: Is it Truly Valuable to Retailers
February 01, 2006
AMA Winter Educator's Conference, St. Petersburg, FL
Will a Frog Change into a Prince: Predicting Changes in Customer Profitability
February 01, 2006
AMA Winter Educator's Conference, St. Petersburg, FL
Profitable Management of Channel Adoption of Multichannel Customers
February 01, 2006
AMA Winter Educator's Conference, St. Petersburg, FL
Thought Leadership Discussion on Direct & Interactive Marketing
January 01, 2006
Academic Practitioner's Conference on Direct Marketing, Williamsburg, VA
Effect of Power Transformation on Bass Model Curves
June 01, 2006
International Symposium on Forecasting, San Antonio, TX
Linking Customer Lifetime Value to Shareholder Value
July 01, 2006
American Marketing Association - Sheth Doctoral Consortium, University of Maryland College Park, MD
Implementing CRM Strategies to Obtain Better Performance Metrics
November 01, 2006
AMA MPlanet Conference, Orlando, FL
The Effectiveness of CRM Strategy
June 01, 2006
Marketing Camp, University of Groningen Groningen, The Netherlands
Leveraging Marketing Metrics for Maximizing Customer Profitability
May 01, 2006
Marketing Metrics Conference, Austin, TX
Leveraging superior Marketing Tools for building a Forward-looking CRM Strategy
March 01, 2006
Marketing Science Institute Conference, Santa Monica, CA