2009
Building Profitable Loyalty in Food Retailing
October 01, 2009
Brand Loyalty Congress, Keynote Address,
Milan, Italy
Measuring the Value of Customer Engagement
September 01, 2009
Thought Leadership Conference in Customer Management,
Montabaur Castle, Germany
Cultivating Customer Loyalty: Why Businesses Do not Have Complete Control?
February 01, 2009
2009 AMA Winter Marketing Educators' Conference,
Tampa, FL
Measuring and Maximizing Donor Lifetime Value Using Donor Selection and Resource Allocation Strategies
February 01, 2009
AMA Winter Marketing Educators' Conference,
Tampa, FL
Atlanta, GA
Managing Customers for Profit
November 01, 2009
American Marketing Association Advanced School of Marketing Research,
Atlanta, GA
Managing Brands and Customers for Profit
November 01, 2009
Quartz Consulting,
Denmark
San Diego, CA
Measuring and Maximizing the Value from the Customer
October 01, 2009
Direct Marketing Association,
Atlanta, GA
San Diego, CA
Exploring the Link between Customer Brand Value, Customer Referral Value and Customer Lifetime Value
February 01, 2009
Marketing Hightower Lecture,
Goizueta Business School, Emory University, Atlanta, GA
San Diego, CA
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...