2010

Understanding the Drivers of Customer Referral Value
June 01, 2010
INFORMS Marketing Science Conference, Cologne, Germany
Uncovering Implicit Customer Needs for Determining Product Positioning: Growing Prudential Annuities
January 01, 2010
ISMS-MSI Practice Conference, Massachusetts Institute of Technology, Cambridge, MA
Understanding the Drivers of Customer Referral Value
June 01, 2010
INFORMS Marketing Science Conference, Cologne, Germany
The Role of Attitudes in Customer Value: Does the Contractual Nature of the Relationship Matter?
June 01, 2010
INFORMS Marketing Science Conference, Cologne, Germany
A Review of Customer Equity Models in the Context of Discounted Cash Flow Valuation Theory
June 01, 2010
INFORMS Marketing Science Conference, Germany
Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities’ Variable Annuity Sales
June 01, 2010
INFORMS Marketing Science Conference
Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities’ Variable Annuity Sales
January 01, 2010
ISMS-MSI Practice Conference, Massachusetts Institute of Technology, Cambridge, MA
CRM in an Emerging Market
December 01, 2010
Academy of Indian Marketing Conference on "Emerging Markets in the New World Order - The Paradigm Shift, India
Service Innovation – When, Where and How?
July 01, 2010
ISES Global Conference on Service Excellence, Singapore Management University Singapore Chicago, IL
Crafting a Manuscript: From Idea Generation to Publication
June 01, 2010
AMA Sheth-Foundation Doctoral Consortium, Texas Christian University Fort Worth, TX Chicago, IL
Creating Shareholder Value: An Integrated Perspective
June 01, 2010
AMA Sheth-Foundation Doctoral Consortium, Texas Christian University Fort Worth, TX Chicago, IL
Towards a Customer Differentiated Strategy
May 01, 2010
Harvard Club, New York, NY Chicago, IL
Advances in Marketing Strategy
April 01, 2010
Keynote Speaker, Albert Haring Symposium, Indiana University Bloomington, IN Chicago, IL
Managing Brands & Customers for Profits
May 01, 2010
Eller College of Management, University of Arizona Tuscon, AZ Chicago, IL
Bringing Marketing to Wall Street- The Role of CLV
August 01, 2010
Marketing Accountability Standards Board Marketing, Accountability Foundation Chicago, IL