2014

Advice from the editor of JM, Let’s Talk About Service
December, 2014
Ghent University, Brussels, Belgium
What Matters in Social Media and Digital Marketing?
October, 2014
Digital Analytics Summit Boğaziçi University, Istanbul, Turkey
Capturing the Influence of Social Media Marketing?
September, 2014
Skolkovo Master’s Class
Moscow School of Management, Skolkovo, Russia
Capturing the Influence of Social Media Marketing?
September, 2014
Skolkovo Alumni Association Moscow School of Management, Skolkovo, Russia
Do Product Forms and Marketing Mix Elements Evolve in Emerging Markets?
June, 2014
INFORMS Marketing Science Conference, Emory University, Atlanta, GA
Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
June, 2014
INFORMS Marketing Science Conference, Emory University, Atlanta, GA
Modeling New Product Adoption in B2B Markets Abstract
June, 2014
INFORMS Marketing Science Conference, Emory University, Atlanta, GA
Modeling the Lifetime Value of a Customer (CLV) in the Consumer Packaged Goods (CPG) Industry
June, 2014
INFORMS Marketing Science Conference, Emory University, Atlanta, GA
Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment
June, 2014
INFORMS Marketing Science Conference, Emory University, Atlanta, GA
The Impact of Gift-Giving on Customer Profitability
June, 2014
INFORMS Marketing Science Conference, Emory University, Atlanta, GA
Modeling Optimal Marketing Resource Allocation Using Time-Varying Effects
June, 2014
INFORMS Marketing Science Conference, Emory University, Atlanta, GA
Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
June, 2014
EMAC Conference University of Valencia, Valencia, Spain
Maximizing Firm Performance in an Emerging Market: Optimizing Distribution Strategies across Brands, Product Forms, and Store Formats
May, 2014
Theory & Practice in Marketing Conference on Marketing Impact Northwestern University, Evanston, IL
Understanding the ‘Hidden’ Health of Brands and the Effectiveness of Distribution Channels in Emerging Markets
February, 2014
AMA Winter Marketing Educators’ Conference, Orlando, FL
Dynamic Scheduling of Email Content and Sending Timing for Managing a Profitable Email Program
February, 2014
AMA Winter Marketing Educators’ Conference, Orlando, FL
Analyzing Habit Formation of Consumers and Its Implications on Firm Performance
February, 2014
AMA Winter Marketing Educators’ Conference, Orlando, FL
Employee Engagement: The Construct, Antecedents and Consequences
February, 2014
AMA Winter Marketing Educators’ Conference, Orlando, FL