2015

Customer Valuation Theory: The Role of Customer Lifetime Value
December, 2015
Stockholm School of Economics, Stockholm, Sweden
Research Using Social Media and Digital Marketing: Three Research Studies
November 2015
Singapore Management University, Singapore
Engagement: A Source of Competitive Advantage
October 2015
Fudan University, Shanghai, China
Research Using Social Media and Digital Marketing
October 2015
Huazhong University of Science and Technology, Wuhan, China
Use of Social Media in Predicting Brand Sales
October 2015
Tsinghua University, Beijing, China
Doing Research With Impact” AMA/Sheth Doctoral Consortium
July, 2015
London Business School, London, England
Predicting the Drivers of Cash Flow Level and Volatility” 2nd Marketing Research Camp
June, 2015
University of Leeds, Leeds, England
Getting Ideas for Research
June, 2015
2nd Marketing Research Camp University of Leeds, Leeds, England
Publishing in JM” at the Meet the Editors Session
May, 2015
European Marketing Academy Conference Leuven, Belgium
Engagement: A Source of Competitive Advantage
May, 2015
Dartmouth College, Hanover, NH
The Culture of Business and the Business of Culture” Institute for Asian Consumer Insights
April, 2015
Nanyang Technological University, Singapore,
Publishing in the Journal of Marketing” Institute for Asian Consumer Insights
April, 2015
Nanyang Technological University, Singapore,
Rigor and Relevance in Research” Institute for Asian Consumer Insights
April, 2015
Nanyang Technological University, Singapore
Getting Ideas for Research in Scholarly Journals
April, 2015
University of New South Wales Business School
Leveraging Big Data for Marketing: Managing Customers by ‘Habit’ to Enhance Firm Value
April, 2015
University of New South Wales Business School,
Rigor and Relevance in Research
March, 2015
Ben-Gurion University of the Negev, Beer-Sheva, Israel
Leveraging Big Data for Marketing: Managing Customers by ‘Habit’ to Enhance Firm Value
March, 2015
Ben-Gurion University of the Negev, Beer-Sheva, Israel
Meet the Editors, The Emerging Markets Conference Board
January, 2015
Institute of Management Technology, Ghaziabad, Dubai