News From VK

Distinguished Professor Award from Huazhong University of Science and Technology.  

One of the most important tasks in marketing is to create and communicate value to customers to drive their satisfaction, loyalty, and profitability. In this study, the authors assume that customer value is a dual concept. First, in order to...[ read more ]

Letter of Appointment from Huazhong University of Science and Technology.   

Dr. V. Kumar was awarded the 2016 Donald R. Lehmann Award for the best dissertation-based research paper published in the Journal of Marketing or the Journal of Marketing Research. The award was in recognition for the paper “Modeling Customer Opt -In and...[ read more ]

Dr. V. Kumar was awarded the 2016 ISBM-Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing. The award was in recognition of his paper "A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy" The paper was published...[ read more ]

Dr. V. Kumar was invited to speak at Texas A&M University on the topic of “Customer Valuation Theory Using the Customer Lifetime Value Metric” on April, 2016 in College Station, TX. The talk was well-received and appreciated. In recognition of his...[ read more ]

Dr. V. Kumar was invited to speak at the Indian Friends of Atlanta’s India4US Forum – 2016 on the topic of “Profitable Customer Engagement: Using Customer Valuation Theory” on January 30, 2016 in Atlanta, GA. The event was attended by...[ read more ]

Dr. V. Kumar was interviewed by the Michigan Business Network for their globalEDGE Business Beat program by Tomas Hult. He discussed the type of research activities conducted at the Center for Excellence in Brand and Customer Management as well as...[ read more ]

Each year, the Editorial Board of Journal of International Marketing honors the author(s) of one of the articles published with the S. Tamer Cavusgil Award, which was established in 1998. This year’s award recognizes the article published in 2014 that...[ read more ]

Dr. V. Kumar was recently recognized as a Fellow of the Institute of Sustainable Innovation and Growth (iSIG) located in the School of Management at Fudan University, China. The recognition was for his academic achievements and for his support for the...[ read more ]

2014 – Dr. V. Kumar is the Editor in Chief of the ‘Journal of Marketing’ (JM) of the American Marketing Association. Dr. Kumar began his term on July 1, 2014 and will serve as Editor in Chief until 2018.

Dr. V. Kumar was selected as a Regents' Professor with the J. Mack Robinson College of Business at Georgia State University. The title of Regents' Professor represents the highest academic honor bestowed by the University System of Georgia Board of...[ read more ]

Dr. V. Kumar pioneered the field of Customer Relationship Management and even today still manages to find ways of motivating his students. This particular blog offers one student's perspective on the softer side of marketing professors at GSU. Click here...[ read more ]

Dr. V. Kumar was the keynote speaker for the 2013 IIMA Conference on Marketing in Emerging Economies held at the Indian Institute of Management in Ahmedabad, India.

Dr. V. Kumar was the keynote speaker for the MARCON 2012 International Marketing Conference held at the Indian Institute of Management in Calcutta, India.

Dr. Kumar was the keynote speaker at the 2012-2013 Marketing Research Group Symposium Series that took place November 2, 2012. His speech focused on "Building a Profitable and Loyal Brand & Customer Engagement Strategy." For additional information, click here.

In Partnership with the Global Marketing Newtwork, Dr. Kumar facilitated a 2-day research workshop with business executives from leading companies in Brazil at Pontifical Catholic University of Parana. The marketing research workshop focused on Customer Engagement Strategy.   For additional...[ read more ]

On September 10, 2012, Dr. Kumar was featured in a newspaper article titled "Tesco UK model shows organised retial will buy out kirana stores in India." This article was published by the Daily News & Analyis of Mumbai, India. For...[ read more ]

Dr. Kumar has been selected as a winner of the 2012 Paul D. Converse Award in recognition of his achievements and contributions to the Customer Lifetime Value (CLV) body of work. Dr Kumar was honored with the prestigious award at...[ read more ]

On April 16, 2012, Forbes published an article by Dr. Kumar on the topic of maximizing social media ROI.  The article titled, 7 Tips For Big-Budget Marketers To Maximize Social-Media ROI, is available on Forbes' website.

Dr. Kumar has been selected as a winner of the 2012 Gary L. Lilien ISMS-MSI Practice Prize award in recognition of his outstanding marketing science work that has had significant organizational impact. The Practice Prize is awarded for outstanding implementation...[ read more ]

Dr. V. Kumar was awarded the Outstanding Author Contribution Award by the Emerald Literati Network Awards for Excellence 2012. This award is presented for his article titled, "Looking Through the Marketing Lens: My Journey So Far," published in the latest...[ read more ]

In a recent research study, we analyzed social coupons that are becoming an increasingly popular marketing tool for businesses. This study titled, "Social coupons as a marketing strategy: A multifaceted perspective" answers four key business questions related to the launch...[ read more ]

Dr. V. Kumar was recently named as one of the finalist for the 2009-10 ISMS Practice Prize Award. Each year the INFORMS Society for Marketing Science holds a Practice Prize Competition which is awarded for an outstanding implementation of marketing...[ read more ]

Dr. V. Kumar was recently named as one of the finalist for the 2007 ISMS Practice Prize Award. Each year the INFORMS Society for Marketing Science holds a Practice Prize Competition which is awarded for an outstanding implementation of marketing...[ read more ]

Dr. V. Kumar was recently named as one of the finalist for the 2006 ISMS Practice Prize Award. Each year the INFORMS Society for Marketing Science holds a Practice Prize Competition which is awarded for an outstanding implementation of marketing...[ read more ]