Evaluation of Substantive Issues in Marketing

Predicting Sales person churn
Published: 2017
Published In: Harvard Business Review
Volume:    Issue: July-August   Pages: 21-24
Is Customer Satisfaction a (Ir)Relevant Metric?
Published: 2016
Published In: Journal of Marketing
Volume: 80   Issue: 5   Pages: 108-109
Creating and Enduring Customer Value
Published: 2016
Published In: Journal of Marketing
Volume: 80   Issue: 6   Pages: 36-68
Conceptualizing the Evolution and Future of Advertising
Published: 2016
Published In: Journal of Advertising
Volume: 45   Issue: 3   Pages: 302-317
Competitive Advantage through Engagement
Published: 2016
Published In: Journal of Marketing Research
Volume: 53   Issue: 4   Pages: 497-514
Measuring the Benefits of Employee Engagement
Published: 2015
Published In: MIT Sloan Management Review
Volume: 56   Issue: 4   Pages: 67-72
Winning Back Lost Customers
Published: 2016
Published In: Harvard Business Review
Volume:    Issue: March   Pages: 22-23
My Reflections on Publishing in Journal of Marketing (Editorial)
Published: 2016
Published In: Journal of Marketing
Volume: 80   Issue: 1   Pages: 1-6
The Dark Side of Cross-Selling
Published: 2012
Published In: Harvard Business Review
Volume: 90   Issue: 12   Pages: 21-23
Increasing the ROI of Social Media Marketing
Published: 2012
Published In: MIT Sloan Management Review
Volume: 54   Issue: 1   Pages: 55-61
The Perils of Social Coupon Campaigns
Published: May 2012
Published In: MIT Sloan Management Review
Volume: 53   Issue: 4   Pages: 15-16
Looking Through the Marketing Lens: My Journey So Far
Published: 2011
Published In: Review of Marketing Research
Volume: 8   Issue: 1   Pages: 121-157
Can Marketing Lift Stock Prices?
Published: 2011
Published In: MIT Sloan Management Review
Volume: 52   Issue: 4   Pages: 24-26
Can Product Returns Make You Money?
Published: 2010
Published In: MIT Sloan Management Review
Volume: 51   Issue: 3   Pages: 85-89
Nurturing the Right (Profitable) Customers
Published: 2009
Published In: Strategic Finance
Volume: 91   Issue: 3   Pages: 27-33
Interaction Orientation & Firm Performance
Published: 2008
Published In: Journal of Marketing
Volume: 72   Issue: 1   Pages: 27-45
Customer Lifetime Value: The Path to Profitability
Published: 2007
Published In: Foundations and Trends in Marketing
Volume: 2   Issue: 1   Pages: 1-95
How Valuable is the Word of Mouth
Published: 2007
Published In: Harvard Business Review
Volume: 85   Issue: 10   Pages: 139-146
Multi-Channel Shopping: Causes and Consequences
Published: April 2007
Published In: Journal of Marketing
Volume: 71   Issue: 2   Pages: 114-132
Profitable Relationships
Published: October 2006
Published In: Marketing Research: A Magazine of Management and Applications
Volume: 18   Issue: 3   Pages: 41-46
Customer Lifetime Value: A Databased Approach
Published: 2006
Published In: Journal of Relationship Marketing
Volume: 5   Issue: 2   Pages: 7-35
Knowing What to Sell, When to Whom
Published: 2006
Published In: Harvard Business Review
Volume: 84   Issue: 3   Pages: 131-137
Getting the Most Out of All Your Customers
Published: 2004
Published In: Harvard Business Review
Volume: 82   Issue: 7   Pages: 116-123
Leveraging Superior Marketing Tools to Maximize Profits
Published: 2004
Published In: Strategic Marketing
Volume: 3   Issue: 2   Pages: 18-23
The Mismanagement of Customer Loyalty
Published: 2002
Published In: Harvard Business Review
Volume: 80   Issue: 7   Pages: 86-97