Invited Research Presentations

INVITED RESEARCH PRESENTATIONS Generating Research Ideas for Publishing in Scholarly Journals Goa Institute of Management, Goa, India April 2023. Salesperson Span of Control Brock University, St. Catharines, ON, CanadaOctober 2022 Publishing Research in Top JournalsLeeds University Business School, Leeds, U.K.October 2022 Making India Center of Practice-Oriented Management Knowledge Vaibhav Summit, IndiaOctober 2020 Generating Ideas for […]

Conference Proceedings

CONFERENCE PROCEEDINGS Dynamically Managing a Profitable Email Marketing Program Authors: Xi (Alan) Zhang, V. Kumar, Koray Cosguner May 2015 2015 AMA Summer Marketing Educators’ Conference Proceedings Chicago, IL Defection Detection: How Understanding Why Customers Left Can Win Them Back Authors: V. Kumar   Yashoda Bhagwat   Alan Zhang May 2012 41st EMAC Conference: Marketing to Citizens – […]

Other Researches

OTHER RESEARCH COMMENTS ON RESEARCH Numerous Media Reports 1993 – Present Various news media publications Radio and Television Coverage 1985 – present   Store Brands Gain Favor May 16, 1993 The Houston Post, p. D-1, D-3   Food Store Chains Battle for Texas Markets January 22, 1992 Published In: Tyler Morning Telegraph   Store Brands […]

Conference Presentations

CONFERENCE PRESENTATIONS Rigor and Relevance in Research 2023 Pre-Conference WorkshopAMA Winter Academic Conference Nashville, TN,                   February 2018 The Power of Marketing in Influencing Finance.2022 Marketing Strategy Meets Wallstreet AMA Summer Educators’ Conference, Chicago, IL Aug 2022 “Broadening the Impact of Marketing” 2021 AMA Winter Educator’s Conference – […]