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Publications

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      Use the menu below to browse all of Dr. Kumar's publications.
    • Forthcoming
    • International Marketing
    • Development of New Methodology
    • Retailing / Marketing Communication / Scanner Data
    • Evaluation of Substantive Issues in Marketing
  • Choosing the Right Metrics to Maximize Profitability and Shareholder Value
    Authors: J. Andrew Petersen Leigh McAlister David J. Reibstein Russel Winer V. Kumar
    Published: 2009
    Published In: Journal of Retailing
    Volume: 85   Issue: 1    Pages: 95-111
    Additional Recommended Publications
  • Videos

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  • News about VK

    • 2018 Georgia House of Representatives Recognition
    • 2017 GSU Top Professor
    • 2017 Donald R. Lehmann Award
    • 2017 S. Tamer Cavusgil Award
    • 2016 Distinguished Professor Award from Huazhong University of Science and Technology.
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    About Dr. V. Kumar

    Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
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    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...
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    Videos

    GSU Provost remarks
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