“The Future of Marketing Strategy ,”
AMA Summer Educators’ Conference, Pre-Conference Program
Washington, D.C, Aug 2007.
   
“Managing a Research Center ,”
AMA Summer Educators’ Conference
Washington, D.C, Aug 2007.
   
“Should Academicians Publish in Practitioner Journal ,”
AMA Summer Educators’ Conference
Washington, D.C, Aug 2007.
   
“Will a Frog change into a Prince?,”
Marketing Science Conference
Singapore, June 2007.
   
“The Power of CLV” at IBM,”
INFORMS Practitioner Conference
Vancouver, B.C., Canada, May 2007.
   
“Implementing CRM Strategies to Improve Performance Metrics”,
American Marketing Association MPlanet Conference,
Orlando, FL, November, 2006.
   
“Benchmarking Performance Metrics”,
AMA Summer Educator's Conference,
Chicago, Illinois, Aug 2006.
   
“Customer Management: Is it Truly Valuable to Retailers”,
AMA Winter Educator's Conference,
St. Petersburg, FL, Feb 16 -20, 2006.
   
"Managing CLV at IBM", Marketing Science Conference,
Pittsburgh, PA, USA, June 8 -10, 2006
   
"Linking CLV to Shareholder Value", Marketing Science
Conference, Pittsburgh, PA, USA, June 8 -10, 2006
   
"What Drives Cross-buy?" paper presented at 2006 Marketing
Science Conference, Pittsburgh, PA, USA
   
“Managing Customers’ Product Returns" paper presented at 2006
Marketing Science Conference, Pittsburgh, PA, USA
   
"Linking Marketing-Mix Variables to Firm’s Performance" paper presented at 2006 Marketing Science Conference, Pittsburgh, PA,USA
   
"Modeling the Dependence in Timing, Incidence and Quantity Decisions in a B-to-B Context" paper presented at 2006 Marketing Science Conference,
Pittsburgh, PA, USA
   
"Interaction Orientation: An Empirical Assessment”,
paper presented at 2006 Marketing Science Conference,
Pittsburgh, PA, USA
   

"Targeting Customers Through Effective and Efficient Sales
Campaign Management",
Yale Center for Customer Insight's 2nd Annual Conference,
New Haven, CT, USA, May 4 - 6, 2006
   

"Challenges for Metrics for Customer Selection",
AMA WinterEducator's Conference,
St. Petersburg, FL, USA, Feb 16 -20, 2006
   

"Customer Management: Is it Truly Valuable to Retailers",
AMA Winter Educator's Conference,
St. Petersburg, FL, USA, Feb 16 -20, 2006
   

"Will a Frog Change into a Prince: Predicting Changes in Customer Profitability",
AMA Winter Educator's Conference, St. Petersburg,
FL, USA, Feb 16 -20, 2006
   

" Profitable Management of Channel Adoption of Multichannel Customers",
AMA Winter Educator's Conference, St. Petersburg, FL,
USA, Feb 16 -20, 2006
   
"Thought Leadership Discussion on Direct & Interactive Marketing",
Academic Practitioner's Conference on Direct
Marketing, Williamsburg, VA, USA, Jan 4 - 6, 2006
   
"Predicting Channel Adoption timing and Customer Profitability",
Marketing Science Conference,
Atlanta, GA, USA, June 16-18, 2005
   
"Multichannel Shoppers: An Analysis of Behavioral Characteristics",
Marketing Science Conference,
Atlanta, GA, USA, June 16-18, 2005
   
"Global Diffusion Modeling",
International Symposium on Forecasting,
San Antonio, TX, USA, June 12-15, 2005
   
"Effect of Power Transformation on Bass Model Curves",
International Symposium on Forecasting,
San Antonio, TX, USA, June 12-15, 2005
   
  “A Purchase Sequence Analysis Framework for targeting Customers, Products, Time Periods”, paper presented at the February 2005 AMA Winter Educators’ Conference, San Antonio, TX, USA  
       
  “The Power of Customer Lifetime Value”, paper presented at the February 2005 AMA Winter Educators’ Conference, San Antonio, TX, USA  
       
  “Modeling International Takeoff using Diffusion and Econometric Approaches”, paper presented at the February 2005 AMA Winter Educators’ Conference, San Antonio, TX, USA.  
       
 

“Correlates of Multichannel Shopping Behavior,” paper presented at the 2004 Marketing Science Conference, Erasmus University, Rotterdam, The Netherlands.

  
 

“Integrated Marketing Strategies for Maximizing Customer Equity”, paper presented at the 2003 Marketing Science Conference, University of Maryland, College Park, Maryland.

  
 
“Improving Marketing Productivity: Knowing When to Sell What to Whom?”, paper presented at the 2003 Marketing Science Conference, University of Maryland, College Park, Maryland.
  
 

“Allocating Resources to Maximize the Customer Equity”, paper presented at 2003 Marketing Science Conference, University of Maryland, College Park, Maryland.

 
 
"Loyalty - - At What Cost," paper presented at the 2002 Academy of Marketing Science Conference, Sanibel Island, FL.  
  
   
"A Comparison of Models and Estimation Methods in International Diffusion Research" presented at the 2002 Marketing Science Conference, University of Alberta, Edmonton, Canada.
  
   
"Unbiasing the Bias in the Estimates of the Bass Model: Power Transformations," presented at June 2000 Marketing Science Conference, University of California, Los Angeles, California.
 
 
"A New Class of Multidimensional Diffusion Models," presented at the May 1999 Marketing Science Conference, Syracuse University, Syracuse, New York.
  
 
"A Customer Lifetime Value Model,", presented at the May 1999 Marketing Science Conference, Syracuse University, Syracuse, New York.
  
   
"Brand-Level Diffusion Models," Presented at the July 1998 Marketing Science Conference, INSEAD, Fountainbleau, France.
  
 
"Forecasting with Cross-National Diffusion Models," presented at the 18th International Symposium on Forecasting, Edinsburgh, Scotland, June 1998.
  
   
"To Warranty or Not: A Multicultural Study," paper presented at the March 1997 Marketing Science Conference, Berkeley, CA.
  
   
"SEM with Non-Normal and Categorical Variables: Implication for Marketing," paper presented at the March 1997 Marketing Science Conference, Berkeley, CA.
  
 
"Cross-National Diffusion Research: Is There Learning?," paper presented at the March 1996 Marketing Science Conference, Gainesville, FL.
  
   
"The Best of Research Developments Internationally," paper presented at the 23rd MRSA Conference, October 1994, Sydney, Australia.
  
 
"A Hierarchical Approach to International Market Entry Decisions: An Empirical Investigation," Paper presented at the March 1994 Marketing Science Conference, Tuscon, AZ.
  
 
"Modelling Diffusion of Scanner Technology: A Cross-National Analysis of Diffusion Patterns," Paper presented at the March 1993 Marketing Science Conference, St. Louis, MO.
  
   
"Market and Retailer Induced Patterns of Elasticity Structure: Implication for Retailers," Paper presented at the March 1993 Marketing Science Conference, St. Louis, MO.
  
   
"Do Successful Exporters have a Sustainable Competitive Advantage over Non Successful Exporters?" Paper presented at the July 1992 Marketing Science Conference, London Business School, London, U.K.
  
 
"A Re-Examination of the Market Share - Returns Relationship," Paper presented at the November 1991 ORSA/TIMS Conference, Anaheim, CA.
  
   
"Brand Equity: Analyzing the Value of Brand for Brand Extensions," Paper Presented at the March 1991 Marketing Science Conference, Wilmington, DE.
  
   
"A Model for Evaluating the Effectiveness of Coupon Promotions," Paper Presented at the March 1991 Marketing Science Conference, Wilmington, DE.
  
 
 "An Ecological Approach to Modelling Competitive Effects of Retail Promotions," Paper Presented at the March 1991 Marketing Science Conference, Wilmington, DE.
  
   
"Explaining the Variation in the Correlates of Advertising and Promotional Expenditures to Sales across Consumer,  Industrial and Service Markets: A Theoretical and Analytical Framework," Paper Presented at the March 1990 Marketing Science Conference, Urbana-Champaign, IL.
  
   
"Evaluating the Impact of Type, Timing, Frequency and Magnitude of Promotions on Brand Sales," with Pereira, A. and Totten, J., Paper Presented at the March 1990 Marketing Science Conference, Urbana-Champaign, IL.
  
   
"Modelling the Impact of Competitive Reaction on the Effect of Promotions: Empirical Results," paper presented at  the October 1989 ORSA/TIMS Conference, New York, New York.
  
 
 "A Manpower Allocation Model for Oil and Gas Exploration Based on Approximate Linear Models," paper presented at the October 1989 ORSA/TIMS Conference, New York, NY.
  
 
"IMOS: A Multicriteria International Market Opportunity Screening System," Paper Presented at the International Workshop on  Multicriteria Decision Support, Helsinki, Finland, August 1989.
  
 
"A Model for Assessing the Effects of Competitive Reactivity on Retail Sales Promotions," paper presented at the March 1989 Marketing Science Conference, Durham, North Carolina.
  
   
"Early Warning Indicators of Acquisition Activities," paper presented at the October 1988 ORSA/TIMS Conference, Denver, Colorado.
  
 
"An Empirical Comparison of Techniques for Analyzing Categorical Data," paper presented at the March 1988 ORSA/TIMS Conference, Seattle, Washington.
  
 
 
   
"Use of Brand Loyalty Indices for Market Segmentation," paper presented at the October 1987 ORSA/TIMS Conference,  St. Louis, Missouri.
  
   
"Forecasting Market Demand: A Vector Auto-Regressive Approach," invited to present at the 1987 International Conference on Forecasting, Boston, Massachusetts.
  
 
"Evaluating the Effects of Retail Store Promotions on Brand and Store Substitution," Paper Presented at the November 1986  ORSA/TIMS Conference, Miami, Florida.
  
 
"Theory of Approximation Modeling," paper presented at the March 1986 Marketing Science Conference,  Dallas, Texas.
  
   
"A Sensitivity Analysis on the New Product Growth Models," paper presented at the November 1985 ORSA/TIMS Conference, Atlanta, Georgia.
  
 
"Estimation of Nonlinear Models with Linear Approximation Procedures," presented at the Southwestern Marketing Association Annual Meeting, March 1984, San Antonio, Texas.
  
 
"Modelling the Demand for Durables," presented at the Nov. 1983 ORSA/TIMS Conference, Orlando, Florida.
  
 
"A Model of U.S. Automobile Demand," presented at the 1983 International Symposium on Forecasting, June 1983, Philadelphia, Pennsylvania.
  
     
   
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