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Kumar, V.
(2007), “Managing and Maximizing
Customer Value", European
Marketing Academy (EMAC), Reykjavik,
Iceland. |
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Kumar,
V., and Girish Ramani (2006),
“Interaction Orientation:
The New Measure of Marketing Capabilities,”
paper presented at 2006 AMA Winter
Educator's Conference, St. Petersburg,
FL, USA. |
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Kumar,
V., J. Andrew Petersen
and Robert P. Leone (2006), “The
Power of Customer Advocacy,”
paper presented at 2006 AMA Winter
Educator's Conference, St. Petersburg,
FL, USA. |
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Kumar,
V., and Morris George (2006),
“A Comparison of Aggregate
and Disaggregate Level Approaches
for Measuring and Maximizing Customer
Equity,” paper presented
at 2006 AMA Winter Educator's Conference,
St. Petersburg, FL, USA.
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Kumar,
V., and Man (Anita) Luo
(2006), “Linking an Individual's
Brand Value to the Customer Lifetime
Value,” paper presented
at 2006 AMA Winter Educator's Conference,
St. Petersburg, FL, USA.
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Kumar,
V., Denish Shah and Rajkumar
Venkatesan (2006), “Measuring
& Managing Customer Lifetime
Value Based Retailer Strategy,”
paper presented at 2006 AMA Winter
Educator's Conference, St. Petersburg,
FL, USA
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Kumar,
V., Eli Jones and Rajkumar Venkatesan
(2000), "The Effect
of Perceived Customer Value on the
Market Orientation performance Relationship,"
paper presented at 2000 AMA's International
marketing Conference, June, Buenos
Aires, Argentina. |
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Kumar,
V., Eli Jones and Rajkumar Venkatesan
(2000), "Reinvestigating
the Roles of Competitive Intensity
and Tribulence in the Marketing
Orientation-Business performance
Relationship," paper
presented at 2000 AMA's International
marketing Conference, June, Buenos
Aires, Argentina. |
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Ganesh,
J.and V. Kumar (1997),
"Understanding the Multinational.
Diffusion of Innovation : Implications
for Market
Entry Decisions," Proceedings
of the Academy of International
Business Conference, October,
Monterrey, Mexico. |
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Reinartz,
W. and V. Kumar (1997), "The
Impact of Store Positioning on Store
Performance," Proceedings
of the 24th International Research
Seminar in Marketing -- Marketing
Communications and Consumer Behavior,
La Londe les Maures, France. |
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Ganesh,
J.,. V. Kumar and M. Kotabe
(1996), "Competitive Strategies
of Firms in Multidomestic and Global
Industries : An Emprical Investigation
of the Strategy - Performance Relationship,"
Proceedings of the Academy of
International Business Conference,
September, Banff, Alberta, Canada. |
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Periera,
A. and V. Kumar (1995), "Related
Diversification Through Acquisition:
An Analysis of Firms in Industrial,
Service and Consumer Markets," Proceedings
of the Thirteenth Annual International
Conference of the Association of
Management, August. |
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Subramaniam,
V. and V. Kumar (1995), "The
Antecedents, Process and Consequences
of Total Quality Management - A
Tool for Achieving Sustainable Competitive
Advantage," forthcoming, Proceedings
of the American Marketing Association's
Summer Marketing Educators' Conference,
August. |
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Kumar,
V. and K. Karande (1995), "Does
Coupon Usage Vary with Consumer
Purchase Patterns?," Proceedings of
the American Marketing Association's
Winter Marketing Educators' Conference,
February. |
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Kumar,
V. and A. Pereira (1988), "Modelling
Social Marketing Products using
New Product Growth Models,"
Proceedings of the American
Marketing Association's Winter Marketing
Educators' Conference, February. |
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Kumar,
V. and R. Leone (1984), "Approximation
Modelling," Proceedings
of the American Marketing Association's
Summer Educators Conference,
August. |
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Kumar,
V., R. Leone and R.K. Srivastava
(1983), "A Model of U.S. Automobile
Demand," Proceedings of
the Association for Consumer Research,
October, pp. 387-90. |
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Golden,
L., Kumar, V., and W. Hoyer
(1983), "The Effects of One-
and Two-sided Messages, Benefit
Appeal and Related Memberships
on Propensity to Join a Professional
Organization," Proceedings
of the American Psychological Association,
Summer. |
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