Teaching

Courses Taught

Executive MBA

Customer Relationship Management
Strategic Marketing Management

Doctoral

New Products Management
Marketing Models
Research in Marketing Strategy
Multivariate Statistical Methods in Marketing
International Marketing Strategy
Research Seminar in Marketing
Survey Research Methods

Masters

Database Marketing
Product and Innovation Management
Customer Relationship Management
Marketing Research
Product Policy
Marketing Management
Marketing Strategy
International Marketing Research
Projects in Marketing Research
Management of Marketing Information
Product & Brand Management

Bachelors

Marketing Research
Marketing Management
International Marketing Research
Information for Marketing Decisions