MK8710 CRM Fall 2016

Syllabus

MK8710 Syllabus

Notes

Enter the Password to download Session 1 Notes

Enter the Password to download Session 2 Notes

Enter the Password to download Session 3 Notes

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Enter the Password to download Session 5 Notes

Enter the Password to download Session 6 Notes

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Assignments

Assignment 1.1
Assignment 2
 Assignment 1.2
Assignment 1.3
Assignment 3
 Assignment 4
Assignment 4 Data
Assignment 5
Assignment 6
Assignment 7
Assignment 8
Brand Management Assignment-8-data
Harrahs Case Study