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Videos

  • Legends in Marketing Ceremony
    Dr. Mark P. Becker speaks
    GSU Provost remarks
    Atlanta’s Consular General of India
    Dr. Sheth remarks


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    Media Interviews
    Rate Cuts on Money For Breakfast on Fox Business
    Behavioral Risk in the Retirement Red Zone
    Should You Fire Your Customers?
    Social Coupons Won’t Last Like This from CBS

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    Research Talks
    Trends in Social Media Marketing presented at the Indian School of Business
    The Value of Social Media Marketing presented at the Indian School of Business
    The Value of Social Media: Lessons Learned from Successes and Failures presented at Indian Institute of Technology Madras
    Building a Profitable & Loyal Customer Management Strategy
    Journey of a Legend

    Practice Prize
    Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
    “Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles”
    Growing Prudential Annuities’ Variable Annuity Sales
    Marketing Mix Recommendations to Maximize Value Growth at P&G Asia-Pacific
    The Power of CLV: Managing Customer Value at IBM

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    Additional Talks
    Dr. V. Kumar in India

    • Dr. Sheth remarks

    This video offers an excerpt of the Legends of Marketing ceremony held to honor the work of Dr. Kumar.

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    • News about VK

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    About Dr. V. Kumar

    Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
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    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...
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    Videos

    GSU Provost remarks
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    All site content © 2013 Dr. V Kumar unless otherwise noted.