VK Logo
Home About Contact CEBCM
  • Books
  • Publications
  • Grants
  • Honors
  • Recognitions
  • Service
  • Teaching
  • Mentoring
  • Research
  • Media
  • Videos

Videos

  • Legends in Marketing Ceremony

    Dr. Mark P. Becker speaks
    GSU Provost remarks
    Atlanta’s Consular General of India
    Dr. Sheth remarks


    All Videos

    Media Interviews

    Rate Cuts on Money For Breakfast on Fox Business
    Behavioral Risk in the Retirement Red Zone
    Should You Fire Your Customers?
    Social Coupons Won’t Last Like This from CBS

    All Videos

    Research Talks

    Trends in Social Media Marketing presented at the Indian School of Business
    The Value of Social Media Marketing presented at the Indian School of Business
    The Value of Social Media: Lessons Learned from Successes and Failures presented at Indian Institute of Technology Madras
    Building a Profitable & Loyal Customer Management Strategy
    Journey of a Legend

    Practice Prize

    Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
    “Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles”
    Growing Prudential Annuities’ Variable Annuity Sales
    Marketing Mix Recommendations to Maximize Value Growth at P&G Asia-Pacific
    The Power of CLV: Managing Customer Value at IBM

    All Videos

    Additional Talks

    Dr. V. Kumar in India
  • Dr. Sheth remarks

    This video offers an excerpt of the Legends of Marketing ceremony held to honor the work of Dr. Kumar.

  • Videos

    • Editors' Perspectives: V. Kumar on the Journal of Marketing 
    • Practice Prize Competition Presentations 
    • Legends in Marketing Ceremony
    • General Talks
    • Trailers for Talks
    • Media Interviews & Webinars

    More Vidoes

  • News about VK

    • AMA Award for Mentoring Named in Honor of V. Kumar
    • 2018 Georgia House of Representatives Recognition
    • 2017 GSU Top Professor
    • 2017 Donald R. Lehmann Award
    • 2017 S. Tamer Cavusgil Award
    More news

    About Dr. V. Kumar

    Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
    Read more
    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...
    Read more

    Videos

    GSU Provost remarks
    More videos
    • About VK
    • Contact
    • Social Coupon Calculator
    • Center for Excellence in Brand and Customer Management
    • Should You Fire Your Customers?
    • VKCLV
    • Books
    • Grants
    • Publications
    • Research
    • Service
    • Teaching
    • Mentoring
    • Videos
    • Download Vitae
    All site content © 2013 Dr. V Kumar unless otherwise noted.