EMBA2014

Syllabus

SMM Syllabus Fall 2014 EMBA 8250

Readings

Click here for the Readings for the EMBA class.

Assignments

[Disclaimer: If you choose to solve the assignments before the topics are discussed
in class, you are doing so at your own risk!!!]

Assignment 1 RFM & PCV
Assignment 2.1
Assignment 3 PAlive & NPV
Case Study – Harrah’s Questions
Assignment 2.2
Assignment 4-CRV
Assignment 5-CIV
The Power of CLV: Managing Customer Value at IBM

 

Notes

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Enter the Password to download Session 6 Notes