Teaching

Executive Programs

Marketing and Branding
October 2013
Executive Education Program
Georgia State University
Atlanta, GA
Marketing and Branding
May 2013
Executive Education Program
Georgia State University
Atlanta, GA
Global Marketing Network
October 2012
Pontificia Catholic University of Parana (PUCPR)
Brazil
Nurturing Profitable Customer Relationships
May 2012
ERISA
Porvoo, Finland
Engaging Customers Profitably
October 2011
Deutsche Post, Executive Education Program
Hamburg, Germany
Strategies to Manage Growth and Innovation
July 2011
Global Conference on Service Excellence
Singapore Management University
Singapore
Managing Profitable Growth
June 2011
World Marketing Forum
Accra, Ghana
Managing Brands and Customers for Profit
April 2011
Executive Education Program
Georgia State University
Atlanta, GA
Nurturing Profitable Customer Relationships
March 2011
ELISA
Helsinki, Finland
Marketing and Customer Acumen – The Customer Centric Way
March 2011
Executive Education Program, NCR
Atlanta, GA
Marketing and Customer Acumen – The Customer Centric Way
February 2011
Executive Education Program, NCR
Atlanta, GA
Marketing and Customer Acumen – The Customer Centric Way
January 2011
Executive Education Program, NCR
Atlanta, GA
Marketing and Customer Acumen – The Customer Centric Way
December 2010
Executive Education Program, NCR
Atlanta, GA
Marketing and Customer Acumen – The Customer Centric Way
November 2010
Executive Education Program, NCR
Atlanta, GA
Managing Brands & Customers for Profits
November 2010
AMA – Advanced School of Marketing Research
University of Georgia
Athens, GA
Marketing and Customer Acumen – The Customer Centric Way
October 2010
Executive Education Program, NCR
Atlanta, GA
Marketing and Customer Acumen – The Customer Centric Way
September 2010
Executive Education Program, NCR
Atlanta, GA
Marketing and Customer Acumen – The Customer Centric Way
August 2010
Executive Education Program, NCR
Atlanta, GA
Optimal Marketing Strategies to Maximize Profit – Answering the ‘How To’ Question
February 2010
Accelerated Design Workshop (Marketing), NCR
Windham Conference Center
Peachtree City, GA
Managing Customers for Profits
November 2009
AMA – Advanced School of Marketing Research
University of Georgia
Athens, GA
Managing Brands and Customers for Profit
November 2009
Executive Education Program
MBCE
Denmark
Managing Brands and Customers for Profit
September 2009
Executive Education Program
Georgia State University
Atlanta, GA
Managing Brands and Customers for Profit
September 2009
Executive Education Program
Georgia State University
Atlanta, GA
Managing Brands and Customers for Profit
September 2009
Texas Farm Bureau
Managing Brands and Customers for Profit
September 2009
Executive Education Program
Deutsche Post
Konegstein, Germany
Managing Brands and Customers for Profit
July 2009
Executive Education Program
Kuala Lumpur
Malaysia
Strategies to Manage Growth and Innovation
January 2009
GE Leadership, Innovation and Growth Program
New Delhi, India
Customer Loyalty and Profitability
November 2008
AMA – Advanced School of Marketing Research
University of Georgia
Athens, GA
Can B2B Marketing be made Accountable and Profitable
June 2008
Executive Education Program
Harvard Business School
Managing Customers for Profit
September 2007
Hanken Executive MBA Program
Swedish School of Economics
Helsinki, Finland
Customer Satisfaction, Trust and Value
July 2007
Financial Services Research Forum
London, UK
Managing Customers for Profits
April 2007
Executive Advantage Series
University of Connecticut
Storrs, CT
Implementing CLV-Based Strategies
November 2006
Turkcell Executive Program
Istanbul, Turkey
Managing Customers for Growth and Profit
October 2006
HSBC CEOs Executive Program organized by Duke Corporate Education
Delhi, India
Measuring and Managing Customer Profitability
November 2005
AMA – School of Marketing Research – Workshop organized by AMA Association
Atlanta, GA
Linking Loyalty and Profitability through Customer Lifetime Value
November 2004
AMA – School of Marketing Research Workshop
Athens, GA
Exploiting Customer Lifetime Value
October 2004
The Hartford BMCP Executive Program – organized by the University of Connecticut
University of Connecticut
Hartford, CT
Customer Intimacy: The Path to Profitability
October 2004
ING CEOs Executive Program organized by Duke Corporate Education
Mumbai, India
Maximizing Customer Profitability & Tracking Performance of Customer Management Strategies
June 2004
The 2004 Marketing Information Integration Confer
The Conference Board
Chicago, IL
Customer Loyalty and Profitability
April 2004
AMA – Advanced School of Marketing Research
University of Georgia
Athens, GA
Advancing Customer Lifetime Value
April 2004
AMA – Advanced School of Marketing Research
University of Georgia
Athens, GA
Linking Loyalty and Profitability
November 2003
University of Georgia
Athens, GA
Measuring Customer Lifetime Value
November 2003
University of Georgia
Athens, GA
Implementing Customer Lifetime Value
November 2003
University of Georgia
Athens, GA
Exploiting Customer Lifetime Value
October 2003
The Hartford BMCP Executive Program organized by the University of Connecticut
University of Connecticut
Hartford, CT
Maximizing Profits with Customer Value
May 2003
The 2003 Customer Loyalty Conference
The Conference Board
New York, NY
Customer Loyalty
April 2003
AMA – Advanced School of Marketing Research
University of Georgia
Athens, GA
Customer Profitability
April 2003
AMA – Advanced School of Marketing Research
University of Georgia
Athens, GA
Customer Relationship Management: Process and Strategy
March 2003
AMA – Customer Relationship Management
University of Georgia
Athens, GA
Customer Profitability
November 2002
AMA Advanced School of Marketing Research
University of Georgia
Athens, GA
Customer Loyalty
November 2002
AMA – Advanced School of Marketing Research
University of Georgia
Athens, GA
An Optimal Resource Allocation Model for Maximizing Customer Equity
October 2002
Kellogg Graduate School of Management
Northwestern University
Evanston, IL
A Model of Customer Lifetime Value
June 2001
Yeck Center for Executive Education in Direct Marketing
Harvard Business School
Cambridge, MA
The Practice of Internationalization
October 2000
Shell Executive Development Program
University of Houston
Houston, TX
Internationalization of Business Process and Methods
January 2000
Shell Executive Development Program
University of Houston
Houston, TX
Using Marketing Research to Assess and Penetrate Latin America
January 1997
Institute for International Research
Miami, FL
Conducting Marketing Research for Global Penetration
January 1997
Institute for International Research
San Francisco, CA
The Practice of International Marketing Research
April 1996
Washington University
St. Louis, MO
Customer and Continuous Quality Improvement Process
April 1995
University of Houston
Houston, TX
New Product Development Process
January 1995
Frank Small and Associates
Sydney, Australia
The Role of Customers in the CQI Process
October 1994
University of Houston
Houston, TX
Application of Marketing Research in New Product Design Process
January 1994
University of Houston
Houston, TX
Listening to the Voice of the Market – II
October 1992
IESE
Barcelona, Spain
Analyzing the Value of Brands
June 1992
IESE
Barcelona, Spain
Listening to the Voice of the Market – I
October 1991
IESE
Barcelona, Spain