Welcome to the website of Dr V Kumar

Dr V Kumar is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, and Executive Director of the Center for Excellence in Brand and Customer Management at the J.Mack Robinson College of Business, Georgia State University.

Dr V Kumar’s pioneering research on Customer Loyalty and Customer Lifetime Value has received attention worldwide. His research has been widely published in premium journals such as Journal of Marketing, Harvard Business Review, Journal of Marketing Research, Marketing Science, and Operations Research to name a few. He was recently ranked as one of the top five scholars in marketing worldwide.

Dr V Kumar also serves as a consultant for leading Fortune 500 corporations.

Latest Accomplishments

Dr. V Kumar's latest book titled "Managing Customers For Profit" released in January 2008. For further details, please click here.

Dr. V Kumar recently received two lifetime achievement awards. For further details, please click here.

Dr. V Kumar was a finalist for 2006 & 2007 ISMS Practice Prize Competition. For futher details, please click here.

Dr V Kumar has recently been awarded the H. Paul Root Award by AMA and MSI. For futher details, please click here.