| |
 |
"The
Practice of International Marketing
Research," Lecture given at the September
1997
|
|
| |
|
American Marketing Association
Houston Chapter's Workshop, Houston,
TX.
|
|
| |
|
|
|
| |
|
“Advances
in
Marketing Research”,
Lecture given at 1996
the American |
|
| |
|
Marketing
Association’s Workshop,
San Diego, CA. |
|
| |
|
|
|
| |
|
"Marketing Segmentation and
Target Marketing," Lecture
given at the |
|
| |
|
December 1995 American Marketing
Association Houston Chapter's Workshop,
Houston, TX. |
|
| |
|
|
|
| |
|
"Obtaining
Funds for Research and Writing Research
Proposals." Lecture |
|
| |
|
given
at the Doctoral Colloquium, southwestern
Marketing Association, Houston,
1995. |
|
|
|
|
|
| |
|
"Brand
Equity:
Meaning and Measurement,"
Lecture given at the Doctoral Colloquium,
|
|
|
|
Southwestern Marketing Association,
Houston, 1991. |
|
| |
