|
|
|
|
|
|
|
|
|
|
 |
“Impact
of Customer Referrals on Profitability”,
Customer Reference Forum,
Berkeley, CA, February, 2008 |
|
|
|
|
|
“Can Marketing
Be Made Both Accountable and Profitable?”,
Global Marketing Submit,
Myrtle Beach, SC, February, 2008 |
|
|
|
|
|
“Brand
is Dead. Long Live the Brand”,
Hyderabad International Convention
Center (HICC),
Hyderabad, India, February, 2008 |
|
|
|
|
|
“Implement
Cutting-Edge Marketing Strategies
For Maximizing Company’s Growth and
Profitability”,
Leadership, Innovation and Growth
Program,
New Delhi, India, January, 2008 |
|
|
|
|
|
“CLV &
Beyond” ,
Hanken MBA Program,
Swedish School of Business
Helsinkin, Finland, September, 2007. |
|
|
|
|
|
“Managing
Customer for Profits” ,
Customer Insights Center ,
Groningen University, Groningen
The Netherlands, June 2007.
|
|
|
|
|
|
“The
Power of Word-of-Mouth Marketing”,
Marketing Camp, Texas A&M University,
College Station, TX, April 2007
|
|
|
|
|
|
“Customer
Loyalty and Profitability”,
American Marketing Association - Advanced
School of Marketing Research,
Atlanta, GA, November, 2006 |
|
|
|
|
|
“Linking
Customer Lifetime Value to Shareholder
Value”,
American Marketing Association - Sheth
Doctoral Consortium,
University of Maryland, College Park,
MD, July, 2006 |
|
|
|
|
|
“Implementing
CRM Strategies to Obtain Better Performance
Metrics”
AMA MPlanet Conference,
Orlando, Florida, Nov/Dec, 2006 |
|
|
|
|
|
"The
effectiveness of CRM Strategy",
Marketing Camp, University of Groningen,
Groningen, NETHERLANDS, May 15 - 17,
2006 |
|
|
|
|
|
"Leveraging
Marketing Metrics for Maximizing
Customer Profitability",
Marketing Metrics Conference, Austin,
TX, USA, May 11 -12, 2006. |
|
|
|
|
|
"Leveraging
superior Marketing Tools for building
a Forward-looking CRM Strategy ",
Marketing Science Institute Conference,
Santa Monica,
CA, USA, Mar 1 - 3, 2006. |
|
|
|
|
|
"The Path
to Higher Profitability",
Research Seminar, University of Houston,
Houston, TX, USA, Dec 2, 2005. |
|
|
|
|
|
"The Power
of Customer Lifetime Value ",
Research Seminar, University of Massachusetts,
Amherst,
Amherst, MA, USA, Sep 23, 2005. |
|
|
|
|
|
"The
Power of Customer Lifetime Value
",
Alumni Networking Reception &
Marketing Presentation
organized by University of Connecticut
School of Business,
Boston, MA, USA, Sep 21, 2005. |
|
|
|
|
|
"Linking
Brand Equity and Customer Equity",
Zyman Institute of Brand Sciences,
Emory University,
Atlanta, GA, GA, USA, June 23-24,
2005. |
|
|
|
|
|
"Linking
Brand Equity and Customer Equity",
Zyman Institute of Brand Sciences,
Emory University,
Atlanta, GA, GA, USA, June 23-24,
2005. |
|
|
|
|
|
|
"Customer
Relationship Management in Service
Industries",
E-BRC Workshop, Pennsylvania State
University,
PA, USA, June 21-22, 2005. |
|
|
|
|
|
|
"Profitable
Management of Multichannel Shoppers",
Marketing Research Camp, University
of Maryland,
College Park, MD, USA, May 23-24,
2005. |
|
|
|
|
|
|
"The Power
of Customer Lifetime Value",
Marketing Research Camp, New York
University,
New York, NY, USA, May 20-21, 2005.
|
|
|
|
|
|
|
“The Effect
of Multichannel Marketing on shopping
behavior”
New York University,
New York, NY, USA, May 2005. |
|
|
|
|
|
|
|
“The Power
of Customer Lifetime Value”
The University of Tennessee,
Knoxville, TN, USA, April 2005. |
|
|
|
|
|
|
|
“The Power
of Customer Lifetime Value”
University of North Carolina at Chapel
Hill,
Chapel Hill, NC, USA, March 2005. |
|
|
|
|
|
|
|
“A Comparison
of Marketing Metrics for Maximizing
ROI, ”
Yale University & Marketing Science
Institute,
New Haven, CT, USA, December 2004. |
|
|
|
|
|
|
|
“Allocating Acquisition and Retention
Resources to Maximize Customer Profitability,
”
Marketing Science Institute Conference,
London Business School,
London, England, June 2004. |
|
|
|
|
|
|
|
“Implementing
Customer Lifetime Value based Strategy,”
Case Western Reserve University,
April 2004. |
|
|
|
|
|
|
|
“Measuring
and Maximizing Customer Equity,”
Georgia State University, April
2004. |
|
|
|
|
|
|
|
“Marketing
for Profits”,
Georgia State University Marketing
Round Table, April 2004. |
|
|
|
|
|
|
|
“Maximizing Customer Profitability”,
Marketing Science Institute Conference,
The Fuqua School of Business, Duke
University, March 2004. |
|
|
|
|
|
|
|
“Linking Loyalty and Profitability
in Financial Services”, ING Post
Bank Program
Tilburg, The Netherlands, February
2004. |
|
|
|
|
|
| |
|
“Leveraging Superior Strategic Tools
in C & A”, Executive Workshop,
Tilburg University,
Tilburg, The Netherlands, February,
2004. |
|
|
|
|
|
| |
|
“Loyalty and Profitability in Retailing”,
Executive Retailing Program, Tilburg
University,
Tilburg, The Netherlands, January,
2004. |
|
|
|
|
|
| |
|
“Issues
in International Diffusion”,
University of Kiel, Kiel, Germany,
July 2003. |
|
|
|
|
|
| |
|
“Customer
Relationship Management: Past, Present
and Future”,
University of Kiel, Kiel, Germany,
July 2003. |
|
|
|
|
|
| |
|
“Exploiting
the Trends in Customer Relationship
Management”, Tilburg University,
Tilburg, The Netherlands, December
2002. |
|
|
|
|
|
| |
|
“Drivers
of Profitable Lifetime Duration”,
American Marketing Association -
Sheth Doctoral Consortium, Emory
University, Atlanta, GA, June 2002. |
|
|
|
|
|
| |
|
"Identifying Profitable Customers
from a Marketing Database," AMA
- Sheth Doctoral Consortium University
of Miami, Coral Gables, FL, June
2001. |
|
|
|
|
|
| |
|
"A
New Class of Multinational Diffusion
Models" INSEAD,
Fontainbleau, France, May 2001. |
|
|
|
|
|
| |
|
"A
Model of Customer Lifetime
Value" University
of South Carolina, Columbia, SC,
April 2001. |
|
|
|
|
|
| |
|
"The
Impact of Information Technology
on Marketing and Entrepreneurship" University
of Hawaii, Honolulu, HI, March 2001. |
|
|
|
|
|
| |
|
"Customer Relationship Management:
The Strategies and Implications"
Georgia State University, Atlanta,
GA, February 2001. |
|
|
|
|
|
| |
|
"A
Research Agenda for Programmatic
Research," University
of Connecticut, Storrs, CT, February
2001. |
|
|
|
|
|
| |
|
"Multinational Diffusion Models:
An Evolutionary Framework," University
of Maryland, College Park, MD, April
2000. |
|
|
|
|
|
| |
|
"Impact
of Multinational Diffusion Models
on International Market
Entry Decisions" FGV, Sao Paulo,
Brazil, February 2000. |
|
| |
|
|
|
| |
|
"The
Power of International Marketing
Research"
FGV, Sao
Paulo, Brazil, February 2000.
|
|
| |
|
|
|
| |
|
"Market
Orientation: Is It an Useful Concept"
ITAM, Mexico City, Mexico, September
1999 |
|
| |
|
|
|
| |
|
"Global Diffusion
Models" Research Round Table
for Executives,
Hartford, CT, April 1999. |
|
|
|
|
|
| |
|
"Is
Market Orientation the Holy Grail?:
The Effects Of Consumer Characteristics
on Market Orientation and Performance
Relationship"
University of Connecticut, Storrs,
CT, April 1999,
|
|
| |
|
|
|
| |
|
"Research
in Retailing: Past, Present and
Future"
Finnish School
of Business, Finland, October 1998
|
|
| |
|
|
|
| |
|
"Global
Diffusion Models"
Turku School of Business, Finland,
October 1998 |
|
| |
|
|
|
| |
|
"International
Research with Secondary Data"
Paper presented at the 1998 AMA
Faculty Consortium,
Michigan State University, East
Lansing, MI, July 1998 |
|
| |
|
|
|
| |
|
"Research
stream in Cross-National Diffusion
Models"
Paper presented at the 1998 AMA
Faculty Consortium,
Michigan State University, East
Lansing, MI, July 1998 |
|
| |
|
|
|
| |
|
"Modeling Read World Data for
Decision Making"
AMA
Doctoral Consortium, University
of Georgia, August 1998.
|
|
| |
|
|
|
| |
|
"Advances in Research Methods,"
AMA
Doctoral Consortium, University
of Cincinnati, OH, July 1997.
|
|
| |
|
|
|
| |
|
"Modeling Global Diffusion
Patterns,"
University
of Oklahoma, OK, December 1996.
|
|
| |
|
|
|
| |
|
"Cross National Diffusion Models
: Past, Present and Future,"
Stanford
University, CA - May 1996.
|
|
| |
|
|
|
| |
|
"Advances in International
Marketing Research," AMA
Doctoral
Consortium.
- University
of Colorado at Boulder, Boulder,
CO, August 1996.
- University
of Queensland, Australia,
Summer 1995.
- Griffith
University, Australia,
Summer 1995.
|
|
| |
|
|
|
| |
|
"Building,
Measuring, Managing and Exploiting
Brand Equity,"
Survey Research Group, China,
December 1994. |
|
| |
|
|
|
| |
|
"Branding in Services,"
Queensland Division of MRSA, Brisbane,
Australia, October 1994. |
|
| |
|
|
|
| |
|
"Diffusion of Scanner Technology:
A Comparison of Triadic Power
Nations," Lancaster University,
Lancaster, U.K., Catholic
University of
Leuven, Belgium, and University
of Kiel, Kiel, Germany, Fall
1993. |
|
| |
|
|
|
| |
|
"Sales
Promotions - An Agenda for Future
Research,"
Catholic University of Leuven, Belgium,
Summer 1991. |
|
| |
|
|
|
| |
|
"Assessing
the Impact of Timing of "Own"
and Competing Brands'
Promotions on Promotion Effectiveness,"
INSEAD, Fontainbleau,
France, Summer 1991. |
|
| |
|
|
|
| |
|
"The
Impact of Competitive Reactivity
on Promotion Effectiveness,"
IESE, Barcelona, Spain, Summer
1991. |
|
| |
|
|
|
| |
|
"The
Impact of Competitive Reactivity
on Promotion Effectiveness,"
IESE, Barcelona, Spain, Summer
1991. |
|
| |
|
|
|
| |
|
"Market Segmentation,"
Monterey Tech, Monterey, Mexico,
Fall 1992. |
|
| |
|
|
|
| |
|
“Global Diffusion
Models”
Research Round Table for Executives
Hartford, CT, April 1999. |
|
| |
|
|
|
| |
|
“Is Market Orientation
the Holy Grail?: The Effects of
Consumer Charateristics on Market
Orientation and
Performance Relationship"
University of Connecticut, Storrs,
CT, April 1999. |
|
| |
|
|
|
| |
|
"Research
in Retailing: Past, Present, and
Future"
Finnish School of Business, Finland,
October 1998. |
|
| |
|
|
|
| |
|
"Global
Diffusion Models"
Turku School of Business, Finland,
October 1998. |
|
| |
|
|
|
| |
|
"Global
Diffusion Models"
Washington State University, Pullman,
WA, October 1998. |
|
| |
|
|
|
| |
|
"International
Research with Secondary Data"
Paper presented at the 1998 AMA
Faculty Consortium,
Michigan State University, East
Lansing, MI, July 1998. |
|
| |
|
|
|
| |
|
"Research
stream in Cross-National Diffusion
Models"
Paper presented at the 1998 AMA
Faculty Consortium,
Michigan State University, East
Lansing, MI, July 1998. |
|
| |
|
|
|
| |
|
"Modeling
Real World Data for Decision Making,"
AMA Doctoral Consortium,
University of Georgia, GA, August
1998. |
|
| |
|
|
|
| |
|
“Advances in
Research Methods, “
AMA Doctoral Consortium
University of Cincinnati, OH, July
1997. |
|
| |
|
|
|
| |
|
“Modeling Global
Diffusion Patterns,”
University of Oklahoma, OK, December
1996. |
|
| |
|
|
|
| |
|
“Cross National
Diffusion Models: Past, Present
and Future,”
Stanford University, CA, May 1996. |
|
| |
|
|
|
| |
|
"Advances
in International Marketing Research,"
AMA Doctoral Consortium
University of Colorado at Boulder,
CO, August 1996
University of Queensland, Australia,
Summer 1995.
Griffith University, Australia,
Summer 1995. |
|
| |
|
|
|
| |
|
"Building,
Measuring, Managing and Exploiting
Brand Equity,"
Survey Research Group, China, December
1994. |
|
| |
|
|
|
| |
|
"Branding
in Services," Queensland Division
of MRSA, Brisbane, Australia, October
1994. |
|
| |
|
|
|
| |
|
"Diffusion
of Scanner Technology: A Comparison
of Triadic Power Nations,"
Lancaster University, Lancaster,
U.K.,
Catholic University of Leuven, Belgium,
and
University of Kiel, Kiel, Germany,
Fall 1993.
Ohio State University, Summer 1994. |
|
| |
|
|
|
| |
|
"Sales Promotions
- An Agenda for Future Research,"
Catholic University of Leuven, Belgium,
Summer 1991. |
|
| |
|
|
|
| |
|
"Assessing
the Impact of Timing of "Own"
and Competing Brands' Promotions
on Promotion Effectiveness,"
INSEAD, Fontainbleau, France, Summer
1991. |
|
| |
|
|
|
| |
|
"The Impact
of Competitive Reactivity on Promotion
Effectiveness," IESE, Barcelona,
Spain, Summer 1991. |
|
| |
|
|
|
| |
|
"Market
Segmentation," Monterey Tech,
Monterey, Mexico,
Fall 1992. |
|
| |
|
|
|
| |
|
| | | |
