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Kumar,
V.
and
S. Srinivasan (2005), “The Different Faces
of Coupon Face Value Elasticity:
Implications for Manufacturers and
Retailers,” Journal
of Retailing, Vol. 81 (1), pp 1-25 |
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Kumar,
V. and Denish Shah (2004),
“Building and Sustaining Profitable
Customer Loyalty for the 21st Century,”
Journal of Retailing,
Vol. 80 (4), pp. 317-330. ( Abstract) |
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Kumar,
V., V. Madan and S. Srinivasan
(2004), “Price Discounts or Coupon
Promotions: Does it matter?” Journal
of Business Research, Vol.
57, pp. 933-941. ( Abstract) |
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Kumar,
V. and Denish Shah (2004),
“Pushing and Pulling on the Internet”,
Marketing Research: A Magazine
of Management and Applications,
Vol. 16 (1). |
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Kumar,
V. and K. Karande(2000),
"The Effect of Retail Environment
on Retailer Performance,"
Journal of Business Research,
Vol. 49 (2), pp. 167-181. ( Abstract) |
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Reinartz,
W. and V. Kumar, (1999) "Store-,
Consumer-, and Market- Characteristics:
The Drivers of Retail Performance,"
Marketing Letters.
Vol. 10(1), pp. 5-22. ( Abstract) |
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Kumar,
V., K. Karande
and W. Reinartz (1998), "Measuring
the Impact of Internal and External
Reference Prices On Brand Choice;
The Moderating Role of Contextual
Variables, " Journal of
Retailing, Vol. 74(3), pp. 401-426.
( Abstract)
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Balasubramaniam,
Siva K. and V. Kumar (1997),
"Explaining Variation in Advertising
& Promotional Expenditures over
Sales Ratio: A Re-Analysis,"
Journal of Marketing, Vol.
61(1), pp. 85-92. |
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Balasubramaniam,
Siva K. and V. Kumar (1997),
"Explaining Variation in Advertising
& Promotional Expenditures over
Sales Ratio: A Response, Research
Criteria and Guidelines," Journal
of Marketing, Vol. 61(1), pp.
97-98. |
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Kumar,
V. and Arun Pereira, (1997)
"Assessing the Competitive
Impact of Type, Timing, Frequency
and Magnitude of Retail Promotions,"
Journal of Business Research,
Vol.40(1), September, pp.1-14. ( Abstract) |
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Kumar,
V. and Kiran Karande (1995),
"The Effect of Brand Characteristics
and Retailer Policies on Response
to Retail Price Promotions: Implications
for Retailers," Journal
of Retailing, Vol. 71(3), pp.
249-278. ( Abstract) |
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Kumar,
V., and A. Pereira (1995), "Explaining
Variation in Sales Response to Retail
Price Promotions," Journal
of the Academy of Marketing Science,
Vol. 23, No.3, PP. 355-369. ( Abstract) |
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Kumar,
V. (1994), "Forecasting
Performance of Market Share Models:
An Assessment, Additional Insights
and Guidelines," International
Journal of Forecasting, 10,295-312.
( Abstract) |
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Kumar,
V., Ghosh, A, and G. Tellis
(1992), "A Decomposition of
Repeat Buying," Marketing
Letters, Vol 3, Issue 4, pp.
407-417. ( Abstract) |
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Kumar,
V. and T. Heath (1990), "A
Comparative Study of Market Share
Models Using Disaggregate Data," International
Journal of Forecasting,
Vol 6, No.2, (July) pp. 163-174.
( Abstract) |
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Balasubramanian,
Siva K. and Kumar, V. (1990),
"Correlates of Marketing Communication
Intensity in Consumer, Industrial
and Service Markets," Journal
of Marketing, Vol. 54 (April),
pp. 57-68. ( Abstract) |
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Kumar,
V. and R. Rust (1989), "Market
Segmentation by Visual Inspection,"
Journal of Advertising Research,
Vol. 29, No. 4, (August/September),
pp. 23-29. ( Abstract) |
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Kumar,
V. and R. Leone (1988), "Measuring
the Effect of Retail Store Promotions
on Brand and Store Substitution,"
Journal of Marketing Research,
Vol. 25, (May), pp. 178-185.
( Abstract) |
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