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Venkatesan,
R., T.V Krishnan and V.Kumar
(2004), “Evolutionary
Estimation of Macro-Level Diffusion
Models Using Genetic Algorithms:
An Alternative to Non Linear Least
Squares”, Marketing Science,
Vol 23.(3) Summer, pp.
451-464. |
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Venkatesan,
R. and V. Kumar (2002), “A
Genetic Algorithms Approach to Forecasting
of Wireless Subscribers,” International
Journal of Forecasting, Vol.
18 (4), pp. 625-646. ( Abstract) |
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Kumar,
V. Anish
Nagpal and Rajkumar Venkatesan (2002),
“Forecasting category sales and
market share for wireless telephone
subscribers: a combined approach”,
International Journal of
Forecasting, Vol. 18 (4), pp.
583-604.(Abstract) |
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Kumar, V. and T. Bohling
(2001), “Decision Models Aid Research”,
Marketing Research: A Magazine
of Management and Applications,
Winter 2001, pp. 42-43. |
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Armstrong,
S. , V. Morvitz and V. Kumar
(2000), "Sales Forecasts
for Existing Consumer Products and
Services: Do Purchase Intentions
Contribute to Accuracy,"
International Journal of Forecasting.
Vol. 16, pp.383-397. ( Abstract)
(Winner of the “Outstanding
Paper Award” for the best paper
published in a 2 year period (2000
– 2001) in the International Journal
of Forecasting). |
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Kumar,
V., R. Leone and J. Gaskins
(1995), "Aggregate and Disaggregate
Forecasting using Consumer Confidence
Measures," International
Journal of Forecasting, Vol.
11, pp. 361-377. ( Abstract) |
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Kumar,
V. and R. Leone (1991), "Nonlinear
Mapping: An Alternative to Multidimensional
Scaling for Product Positioning,"
the Journal of the Academy of
Marketing Science, Vol.19, No.
3 (Summer), pp. 165-176. (Abstract) |
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Dyer,
James, R. Lund, J. Larsen, V.
Kumar and R. Leone (1990), "A
Decision Support System for Prioritizing
Oil and Gas Exploration Activities,"
Operations Research, Vol.
38, No. 3, (May-June), pp. 386-396.
(Abstract) |
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Kumar,
V. (1988), "A Decision
Model for Evaluating Job Alternatives,"
in the Special Issue on The State
of the Art in Marketing Research
in the Journal of the Academy
of Marketing Science, Vol. 16,
No.1, (Spring), pp. 103-113. ( Abstract) |
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