Kumar, V. (2003), “Global Diffusion Models: Back to the Future”, Handbook of Research in International Marketing, Publishers: Edward Elgar, pp. 379-401.

Kumar, V. and Trichy V. Krishnan (2002), “Multinational Diffusion Models: Evolution Towards a New Framework,” Marketing Science, Vol. 21 (3), pp. 318-330. (Abstract)

Kumar, V., and Anish Nagpal (2001), "Segmenting Global Markets: Look Before You Leap" Marketing Research: A Magazine of Management and Applications, Spring 2001, pp. 8-13.

Kumar, V. ,J. Ganesh and R. Echambadi (1998), "Cross-National Diffusion Research: What We Know and How Certain Are WE?", Journal of Product Innovation Management, Vol. 15(3), May, pp 255-268.

Ganesh, J., V. Kumar and V. Subramaniam (1997), "Cross -National Learning Effects in Global Diffusion Patterns: An Exploratory Investigation," Journal of the Academy of Marketing Science, Vol. 25(3), Summer,  pp. 214-228. (Abstract)

Kumar, V., and V. Subramaniam (1997), "A Contingency Framework for the Mode of Entry Decision," Journal of World Business, (formerly, Columbia Journal of World Business), 32(1), pp.53-72. (Abstract)

Ganesh, Jaishankar and V. Kumar (1996), "Capturing the Cross- National Learning Effect: An Analysis of an Industrial Technology Diffusion," Journal of the Academy of Marketing Science, Vol. 24 (Fall), pp. 328-337. (Abstract)

Kumar, V. and N. Albers (1996), "Identifying Factors for Successful Exporting by Small Businesses: Implications for Competitive Advantage," Revista de Estadistica, Vol.8 (10), pp.29-54. (Abstract)

Kumar, V., Stam, A. and Joachimsthaler, E. (1994), "An Interactive Multicriteria Approach to Identifying Potential Foreign Markets," Journal of International Marketing, Vol.2, No. 1, pp. 39-52. (Abstract)

Albers, N. and Kumar, V. (1991), "International Direct Marketing Efforts: Are They Useful to Small    Businesses in Establishing Consistent Patterns of Exporting ?," Journal of Direct Marketing, Vol. 5, No. 4,     (Autumn), pp 29-38. (Abstract)