Grants

Latest Grants

    • Asian Consumer Insights for research on emerging markets
      2012
      Awarded $25,000 from Asian Consumer Insights for research on emerging markets.
    • Do Consumers Move in Herds: An Empirical Study of How Collective Behavior Affects Shopping with an Online Coupon Retailer
      2011
      $12,000 awarded by MSI & Association for Consumer Research (ACR) for research on Shopper Marketing titled the paper, Do Consumers Move in Herds: An Empirical Study of How Collective Behavior Affects Shopping with an Online Coupon Retailer.
2011
$12,000 awarded by MSI & Association for Consumer Research (ACR) for research on Shopper Marketing. The paper’s¬† title is, “Do Consumers Move in Herds?: An Empirical Study of How Collective Behavior Affects Shopping with an Online Coupon Retailer.”

    • Measuring the Value of Word-Of-Mouth in Social Media
      2010
      $76,000 awarded by Google-WPP Research Award Competition for research on the paper, Measuring the Value of Word-Of-Mouth in Social Media.
2010
$76,000 awarded by Google-WPP Research Award Competition for research on the paper, Measuring the Value of Word-Of-Mouth in the Social Media.

    • Measuring Customer Referral Value in Online Social Networks
      2008
      $12,000 awarded by MSI for research on the paper, Measuring Customer Referral Value in Online Social Networks.
2008
$12,000 awarded by MSI for research on the paper, Measuring Customer Referral Value in Online Social Networks.

    • Linking CLV to Shareholder Value
      2007
      $14,100 awarded by MSI for research on the paper, Linking CLV to Shareholder Value.
2007
$14,100 awarded by MSI for research on the paper, Linking CLV to Shareholder Value.

    • ISBM Academic-Practitioner Proposal Competition
      2006
      $40,000 awarded by ISBM for winning the the paper, ISBM Academic-Practitioner Proposal Competition.
2006
$40,000 awarded by ISBM for winning the paper, ISBM Academic-Practitioner Proposal Competition.

    • Interaction Orientation
      2005
      $10,000 awarded by Marketing Science Institute for research on the paper, Interaction Orientation.
2005
$10,000 awarded by Marketing Science Institute for research on the paper, Interaction Orientation.

    • Targeting the Right Product to the Right Customer at the Right Time
      2003
      $7,300 awarded by TeraData Center for Customer Relationship Management at Duke University for research on the paper, Targeting the Right Product to the Right Customer at the Right Time.
2003
$7,300 awarded by TeraData Center for Customer Relationship Management at Duke University for research on the paper, Targeting the Right Product to the Right Customer at the Right Time.

    • Improving Marketing Productivity: Knowing When to Sell What to Whom
      2002
      $16,000 awarded by Marketing Science Institute for research on the paper, Improving Marketing Productivity: Knowing When to Sell What to Whom.
2002
$16,000 awarded by Marketing Science Institute for research on the paper, Improving Marketing Productivity: Knowing When to Sell What to Whom.

    • Small Grants Program
      2001
      Awarded by Northwestern University for the paper, Small Grants Program.
2001
Awarded by Northwestern University the paper, Small Grants Program.

    • Integrated Marketing Strategies for Maximizing Customer Equity
      2000
      $10,000 awarded by TeraData Center for Customer Relationship Management at Duke University for research on the paper, Integrated Marketing Strategies for Maximizing Customer Equity.
2000
$10,000 awarded by TeraData Center for Customer Relationship Management at Duke University for research on the paper, Integrated Marketing Strategies for Maximizing Customer Equity.

    • The Impact of Coupon Elasticity on Profitability
      2000
      $12,500 awarded by Northwestern University for research on the paper, The Impact of Coupon Elasticity on Profitability.
2000
$12,500 awarded by Northwestern University for research on the paper, The Impact of Coupon Elasticity on Profitability.

    • Small Grants Program
      2000
      Awarded by University of Houston Small Grants Program for research on the paper, Small Grants Program.
2000
Awarded by University of Houston Small Grants Program for research on the paper, Small Grants Program.