Lifetime Recognitions
Professor V. Kumar also received the 2007 AMA IOSIG Lifetime Contribution Award for his research on Inter Organizational Issues. The Inter Organizational Special Interest Group (IOSIG) is a group within AMA designed to facilitate interaction among academic members of the AMA with an interest in channels of distribution, business-to-business marketing, and business alliances. The IOSIG chose Professor V. Kumar and Professor Bart Weitz (University of Florida) as the recipients of this inaugural Lifetime Achievement Award.
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...