VK was recognized as the Institute for the Study of Business Markets (ISBM) Fellow for his accomplishments and thought leadership in the Business to Business Domain in August, 2008 at SMEAL College of Business, Pennsylvania State University, PA.
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...