Marketing Research, 6th edition

 

V. Kumar George S. Day David A. Aaker

Published: 1998

This book condenses the approach marketers should take towards marketing research by identifying when marketing can and should be used, what research, and how to interpret and apply the results

ALSO SEARCHED FOR :

Marketing Research, 9th edition

V. Kumar George S. Day David Aaker

Published: October 2007

Read more

Customer Relationship Management: A Databased Approach

V. Kumar

Published: June 2006

Read more

Marketing Research, 8th edition 

V. Kumar George S. Day David A. Aaker

Published: January 2004

Read more

 Essentials of Marketing Research 2nd edition

V. Kumar George S. Day David A. Aaker

Published: Novemeber 2002

Read more