Media

Interview: “Achieving Excellence in Brand Management” by Tomas Hult for
globalEDGE Business Beat, Michigan Business Network
Originally aired on March 4, 2015
http://player.michiganbusinessnetwork.com/player2014.php?podcast=/shows/dated%20archives/2015/03-15/030415/MMOTIONSS1.mp3&s=23592

Book Review: “How to Identify Profitable Customers and Retain Them” (Profitable Customer Engagement)
April 22, 2014
The Hindu Newspaper
http://www.thehindu.com/todays-paper/tp-features/tp-bookreview/how-to-identify-profitable-customers-and-retain-them/article5935400.ece

Book Review: “Book Shorts: Profitable Customer Engagement”
January 14, 2014
The DMA
http://blog.thedma.org/2014/01/15/book-shorts-profitable-customer-engagement/

Book Review: “Statistical Methods in Customer Relationship Management”
October 28, 2013
Journal of Applied Statistics
http://www.tandfonline.com/doi/full/10.1080/.U5cbKU1OUdU#.U5h9mShu5yE

Book Review: “Research and Markets: The Book ‘Statistical Methods in Customer Relationship Management’ will be Beneficial for Instructors of Applied Statistics and Quantitative Marketing Courses”
September 2, 2012
Business Wire
http://www.businesswire.com/news/home/20120918006018/en/Research-Markets-Book-Statistical-Methods-Customer-Relationship#.U5h8SChu5yF

“Tesco UK model shows Organised Retail Will Buy Out Kirana Stores in India”
September 2, 2012
DNA Money Backstage
http://epaper.dnaindia.com/epapermain.aspx?pgNo=14&edcode=820009&eddate=2012-09-10

“Professor Profile: Dr. V. Kumar”
April 3, 2012
The Signal
http://www.gsusignal.com/professor-profile-dr-v-kumar-1.2724301#.Uys8ivldWSp

V. Kumar – Tracing the Evolution of the Customer Lifetime Value (CLV) Body of Knowledge
The University of Illinois at Urbana-Champaign College of Business’ Paul D. Converse Symposium on April 26th, 2012
https://mediaspace.illinois.edu/media/V.+Kumar+-+Tracing+the+Evolution+of+the+Customer+Lifetime+Value+%28CLV%29+Body+of+Knowledge/1_w8k53gg7

“Professor’s Social Media Paper Wins AMA Award ”
March 09, 2012
The Triangle
http://www.thetriangle.org/news/professors-social-media-paper-wins-ama-award/

“V. Kumar To Be Named Robert B. Clarke Outstanding Educator ”
July 19, 2010
Marketing E.D.G.E
http://www.marketingedge.org/about-us/news-and-events/press-releases/2010/kumar-to-be-named-robert-clarke-outstanding-educator

“Loyal Customers Not the Most Profitable Ones ”
November 9, 2006
The Hindu Business Line
http://www.thehindubusinessline.com/todays-paper/tp-brandline/loyal-customers-not-the-most-profitable-ones/article1758685.ece

 

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