Assistant Professor of Marketing and Assistant Director of the Center for Integrated Marketing and Sales at UNC Chapel Hill More information
Won the Donald R. Lehmann Award in 2010 for the best dissertation-based research paper published in the Journal of Marketing or the Journal of Marketing Research from Journal of Marketing Research.
Dissertaion produced a paper that was adjudged the Best Paper in the Retailing Track and Best Overall Conference Paper in 2008 from AMA Summer Educators’ Conference San Diego, CA.
Won the Mary Kay Cosmetics Doctoral Dissertation Award in 2009 from American Marketing Association.
Co-authored a paper that was a finalist for the MSI/Paul H. Root Award in 2009 for the Best Paper Published in the Journal of Marketing from Journal of Marketing.
Co-authored a paper that was a finalist for the Harold H. Maynard Award in 2009 for the Best Paper Published in the Journal of Marketing from Journal of Marketing.
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...