Assistant Professor, Department of Marketing, and Assistant Director,
Department of Marketing at Georgia State University More information
Co-authored a paper that won the Journal of Service Research Best Paper Award in 2007 from Journal of Service Research.
Won the ISBM Doctoral Dissertation proposal Competition in 2008 from ISBM Penn State University, PA.
Won the Levy & Weitz Doctoral Dissertation pProposal in 2008 from American Marketing Association Retailing SIG.
Was the runner-up for the Mary Kay Cosmetics Doctoral Dissertation Award in 2009 from Academy of Marketing Science.
Co-authored a paper that won the MSI/ H. Paul Root Award in 2009 for the Best Paper Published in the Journal of Marketing from Journal of Marketing.
Co-authored a paper that was a finalist for the ISMS Practice Prize Competition in 2009 from ISMS.
Co-authored a paper that won the Robert Buzzell Award in 2010 for the Best MSI working paper from MSI.
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...