Mentoring
Girish Ramani
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Won the Best Paper Award in 2006 from American Marketing Association’s Winter Educator’s Conference.
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Co-authored a paper that was the Finalist for the Harold H. Maynard Award in 2008 for the Paper Published in the Journal of Marketing that best contributes to the Practice of Marketing from Journal of Marketing.
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Finalist for the Harold H. Maynard Award in 2009 from Journal of Marketing.
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...