Assistant Professor of Marketing at Hankamer School of Business at Baylor University More information
Won the Honorable Mention Award in 2007 for the Levy & Weitz Doctoral Dissertation proposal from American Marketing Association Retailing SIG.
Co-authored a paper that won the Sheth Foundation Award in 2007 the Best Paper Published in Journal of the Academy of Marketing Science from Journal of the Academy of Marketing Science.
Co-authored a paper that won the Davidson Award in 2009 for the Best Paper Published in the Journal of Retailing from Journal of Retailing.
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...