Bank of America Research Associate Professor of Business Administration at Darden Scool of Business at University of Virginia More information
Won the Alden Clayton Doctoral Dissertation Award in 2001 from Marketing Science Institute Cambridge, MA.
Won the ISBM Competition in 2001 for the best dissertation proposal from Penn State University.
Won the Donald R. Lehmann Award in 2005 for the best dissertation-based research paper published in the Journal of Marketing or the Journal of Marketing Research from Journal of Marketing Research.
Runner up for the Best Paper Published in 2005 co-authored a paper that was from Journal of Interactive Marketing.
Selected to participate in the Young Scholars’ MSI Conference in 2009 from Young Scholars’ MSI Conference.
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...