Mentoring
Werner Reinartz
Director of the Department of Retailing and Customer Management at the University of Cologne
More information
More information
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Won the John A. Howard Doctoral Dissertation Award in 1999 from American Marketing Association Chicago, IL.
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Won the Varadarajan Early Career Contribution Award in 2009 from American Marketing Association.
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Won the Donald R. Lehmann Award in 2001 for the best dissertation-based research paper published in the Journal of Marketing or the Journal of Marketing Research from Journal of Marketing Research.
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...