Research

MSI Research Report

Investigating the Effect of New Store Openings in a Dynamic Environment
2009
Authors: V. Kumar  S. Sriram  Joseph Pancras
Published In: MSI Working Paper Series
Report Number: 09-114
From Customer Equity to Market Capitalization
2008
Authors: V. Kumar  Denish Shah
Published In: MSI Working Paper Series
Report Number: 08-113
Interaction Orientation: The New Measure of Marketing Capabilities
2007
Authors: V. Kumar  Girish Ramani
Published In: MSI Working Paper Series
Report Number: 07-100
A Comparison of Metrics for Selecting Profitable Customers
2005
Authors: V. Kumar  Rajkumar Venkatesan  Timothy R. Bohling
Published In: MSI Working Paper Series
Report Number: 05-121
Using Customer Lifetime Value in Customer Selection and Resource Allocation
2003
Authors: V. Kumar  Rajkumar Venkatesan
Published In: MSI Working Paper Series
Report Number: 03-112
Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial and Service Markets
1990
Authors: V. Kumar  Siva K Balasubramaniam
Published In: Special Report
Report Number: 90-109
Measuring the Effect of Retail Store Promotions on Brand and Store Substitution
1989
Authors: V. Kumar  Robert P. Leone
Published In: Special Report
Report Number: 89-100
EEG Response to Advertisements in Print and Broadcast Media
1985
Authors: V. Kumar  Linda Price  Roland Rust
Published In: Report
Report Number: 85-111