The distinction of “AMA Fellow” is given to members in good standing of the AMA who have made significant contributions to the research, theory and practice of marketing, and/or to the service and activities of the AMA over a prolonged period of time. The AMA Fellow designation is intended to recognize marketing academics’ achievement, but it is also designed to create a space or fellowship, discussion, collaboration and continued contributions to the discipline. Each year a new cohort is nominated from the academic community, selected by a group of distinguished peers and honored at Winter AMA. This is the third batch of the AMA Fellows to be named and inducted.
V Kumar (VK) has been selected as the “Fellow of the American Marketing Association” and the induction ceremony was held in Orlando, February 17-19 at the 2017 Winter AMA Marketing Educators’ Conference. This is VK’s 14th Lifetime Award recognition for his continuing long term contributions to the field of Marketing. Please click on the link below to read more.